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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Which leads me to the second innovation I’m excited about… 2. LinkedIn Events. Did we force LinkedIn to alter their product roadmap in just two weeks?

Trends 206
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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. It saves time while helping to generate new leads through the use of templates and tools for follow-up and outreach.

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6 Benefits of Using QR Codes

Lead Liaison

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. By using Lead liaison’s Custom QR Code Builder, each QR Code can be styled with custom frames, logo, brand colors and a unique CTA (call to action).