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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Search Engine Marketing Blog Social Media Strategies b2b twitter'

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Infographics Search Engine Marketing Blog'

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future. The Definitive Guide to Marketing Automation.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When it comes to hashtags, people are not only using them on social media but they’re also using them to search. Try out a couple when promoting blog posts. At SMX West this past March, Duane Forrester of Bing mentioned that everyone should fill out as much information about his or her business as possible in Facebook.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.