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How to get a Bigger SEM Budget

WebMarketCentral

It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser." And when that happens with search, the numbers are obvious.

SEM 20
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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Write a Blog Post. Eric Enge gave a great presentation on the Google algorithms and one thing he mentioned was that while we used to see these big algorithmic updates, what we are now seeing is more updates more often as the search engines improve their capabilities. Tim used a webinar as the example. Put the video online.

Tools 120
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$122 Billion MarTech Expenditure by 2022

Valasys

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! This is the technology that powers a blog, website or any other relevant web properties where marketers will be engaging with their customers.

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The Customer Journey Starts Here

GreenRope

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” Typically, you do a Google search. Typically, you do a Google search. Blog posts.