Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Vidyard

OCTOBER 27, 2019

Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Go Beyond SEO

NOVEMBER 25, 2018

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. So, they rank higher than those that have lower dwell times.

SEO 68

SEO Dwell SERP Ideal Customer Profiles 68

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Sharpspring

JULY 5, 2019

Blog commenting. Dwell time — When traffic reaches your site from a search engine, dwell time tells you how much time a visitor spends on a page before returning to SERPs. Longer dwell times show that your content is relevant and engaging. Liking a social media account. Saving a product for later purchase.

Conversion 51

Conversion Dwell Marketing Analytics Tools Top of Funnel 51

Atomic Reach

MARCH 15, 2019

For example, if a person buys a tent online, they might next see prompts to visit a blog post written by the company that describes how to prepare a tent for potential wet weather. It's also smart to scroll down to the bottom of a SERP and see the short list of related search terms.

Intent 105

Intent Top of Funnel Marketing AI Content 105

BuzzSumo

APRIL 14, 2019

In recent years, many companies that once dominated SERPs (Search Engine Result Pages) have lost business to companies that wield far greater influence over their industries. The result is a unique look at successful B2B blogs. The pendulum is swinging back. Make “Influence” One of Your Top Priorities.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

SmartBug Media

APRIL 12, 2021

It goes without saying that any page with a high bounce rate is unlikely to spend time at the top of the search engine result pages (SERPs) anyway, because Google considers dwell time as a ranking factor. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

SmartBug Media

AUGUST 28, 2019

This is more than any other type of content, including emails, social images, and blog articles. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

EMagine B2B Blog

MARCH 1, 2019

These are the boxed answers that appear at the top of the first search engine results page (SERP). In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long. Voice assistants often present only one answer, often called a direct answer or featured snippet.

SEO 59

SEO Dwell SERP Paid Search Agency 59

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. Dwell time, also referred to as “session duration” and “time on site,” is a metric tied to content quality.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

ClearVoice

SEPTEMBER 5, 2022

The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). Align content creation with your target audience’s intent to maximize essential SEO metrics, like dwell time and user engagement.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Some 79% of people would rather watch a video than read a blog post.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Bluetext

MARCH 25, 2020

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Therefore, your website is mission-critical to your success.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Marketing Insider Group

NOVEMBER 13, 2023

Engaging Multimedia Content Multimedia, like images and videos, can enhance user engagement and dwell time, signaling to Google that your content is valuable. Tools like Buzzsumo’s Question Analyzer can provide insights into common queries related to your topic. Our tip: Include relevant images, infographics, and videos in your content.

Features 238

Features Marketing Agencies 2 Dwell Marketing Agencies 1 238

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Moosend's existing blog posts by up to 327%. The 7 Steps We Took to Grow Their Blog Traffic.

Traffic 98

Traffic Organization CTR Cold Calling 98

Bluetext

AUGUST 8, 2019

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Choosing keywords that are relevant to your website can earn you a spot on the first page of the SERPs, automatically earning you credibility and trust from search users.

Paid Search Agency 20

Paid Search Agency Design Marketing Websites SEO 20

seo.co

OCTOBER 11, 2021

There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the “perfect” blog post. Blog posts are getting longer: the average blog post length is now over 1,400 words long. Source: Backlinko. Source: MarketingCharts. Source: OrbitMedia. Source: CanIRank .

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Since dwell time (the time visitors stick around after following a link to your site) is a major SEO ranking factor , the more people bounce, the worse it is for your mobile search ranking.

SEO 89

SEO Lead Scoring Lead Ranking Mobile Marketing 89

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. This could be informative blog posts, compelling infographics, or engaging videos. 7) How do I optimize social media content for SEO?

Social Media 86

Social Media SEO Media Lead Scoring 86

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. How many blog posts have you seen generating that much traffic and ranking for so many terms?!

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

ClearVoice

AUGUST 27, 2019

Low dwell times. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! High bounce rates. Fewer inbound links.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. 10% said video blogs. For example, you can take your top blog post and turn it into an explainer video, like this one from Mint : Video marketing revenue statistics: Marketers who use video grow revenue 49% faster than non-video users.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

NOVEMBER 14, 2023

Eric Siu uses GPT-4 to create blog posts and other marketing content: Midjourney: Midjourney is a tool that can generate images from text descriptions. This neat little tool not only saves you time but also opens up a world of possibilities for repurposing your audio content into blog articles, social media posts, and more.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Automation Automation 52

Single Grain

AUGUST 30, 2019

Again, think of the main question that each article or blog post answers, and optimize for that. By using several different platforms for your marketing, like blogs, social media and podcasts, you’re building brand awareness and also giving Google more brand links to index. And dwell time is an important factor for SEO.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

seo.co

JANUARY 22, 2021

While this is the exception, rather than the rule, you will find that most of your most successful landing pages and blog posts will rank for at least more than one phrase that matches user intent. On-page dwell time should also be considered. Increasing dwell-time typically increases rankings which then, in turn, increases traffic.

Efficiency 69

Efficiency Traffic Dwell Comparison 69

Single Grain

AUGUST 7, 2019

Although we can’t guarantee they’ll skyrocket your website to the first page of Google SERPs, they’ll definitely help your search engine optimization efforts. What Are the Best Blogging Platforms? We have created a list of the best WordPress SEO plugins that are highly regarded within the SEO community. Snippet preview.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

Single Grain

AUGUST 28, 2019

But you need to go beyond the 1,890-word blog post thinking. They should be well above the standard 2,000-word blog post everyone is doing. Power pages aren’t for someone who just started a blog yesterday. 9 Ways to Repurpose Your Old Blog Content. 9 Tips to Take Your Blog Content from Average to Awesome.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Outgrow

DECEMBER 19, 2021

Does Blogging Help SEO? But, does blogging help SEO? . Ranking is the process used by search engines to determine where a particular URL or content will show up on SERP. Off-page SEO – refers to any optimizations that you do outside your website in order to rank higher on SERP. Does Blogging Help SEO?

SEO 40

SEO Dwell Long Tail Marketing Lead Scoring 40

Vidyard

OCTOBER 27, 2019

We made a video version of this blog so you can do precisely that! Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. If you use your blog for generating leads, prospects may even go there expecting videos. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). Contents 1. Landing Pages 1.3 Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Scoop.it

FEBRUARY 9, 2021

More than that, its first SERP page is enough for 90% of users to find the desired results. And second, it’s your chance to outperform websites publishing shorter and vague articles on their blog. “Be the Source” blog posts and content hubs. A great reason to start a blog in 2021, don’t you agree?

Traffic 90

Traffic Optimization Lead Scoring Lead Ranking 90