SmartBug Media

OCTOBER 15, 2021

Our INBOUND 2021 recap blog series has all the juicy information that you might’ve missed. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Higher open rate (b2b increase 38%; b2c 27%). B2B 21% increase and B2C 22% increase open rates.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Business Brainz

OCTOBER 14, 2021

Click here. If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Hence, open rate is one of the most important and monitored metrics in email marketing.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

Click here. If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Hence, open rate is one of the most important and monitored metrics in email marketing.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Litmus

FEBRUARY 1, 2021

We’ll be sharing stories, blog posts, and more on how you can show your subscribers and customers some love. The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. What to do (and what not to do).

Click Rate 64

Click Rate Open Rate Clickthrough Twitter 64

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Optinmonster

DECEMBER 22, 2022

Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Sprout Social

MAY 24, 2022

Blog properties. Cost per click. Conversion rate. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Social : Audience growth, engagement rate, impressions, reach. Then, create a filter that shows all ratings below that goal.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Hubspot

JULY 2, 2014

Clicks let you know that you''re progressing in your relationships with leads, prospects, and customers. Someone searches for something related to your industry and happens upon a blog post you wrote. You send them an email with your latest blog post. You send them an email with your latest blog post.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Golden Spiral

JANUARY 31, 2019

You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Bonus content unique to every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Liveintent

JUNE 1, 2021

And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. The post Building a holistic email monetization strategy with your audiences at its center appeared first on LiveIntent Blog.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. If you have email lists with low rates of engagement activity, stop sending to them. Stop sending graymail, and listen to what people are telling you by not opening your emails.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Madison Logic

AUGUST 31, 2023

Time and attention rates are a premium, and buyers will no longer waste time looking for the right information. It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. Pipeline metrics may involve pipeline velocity, conversion rates, and sales cycle length. Are you ready to dive in?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. In fact, we have a whole subset of our blog dedicated to email marketing content. " No math required.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Keep a vigilant eye on engagement metrics, including impressions, open rates, site visits, and downloads.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 89

Email Marketing Clickthrough Click Rate Open Rate 89

SnapApp

APRIL 4, 2018

The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

nDash

JULY 30, 2020

Except all you get is a handful of impressions, a few clicks over the course of a week, and then nothing. That blog post you spent so much time putting together won’t earn any attention just because you hit publish. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. “The The Keys to Increasing Blog Traffic”.

Paid Content 52

Paid Content Promotion B2B Content 52

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Driving more opens with the From field.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

FEBRUARY 26, 2015

To register for that webinar, click here. 1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

MARCH 30, 2016

Before we enacted these changes, here's roughly how our blog email subscriptions worked. If you click on an email in those six months, you stay subscribed. Traffic to the blog from our email notifications gives us an indication of how these emails are doing, but it's not a full picture of how well our emails themselves are doing.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

NOVEMBER 22, 2014

Thoughts about [title of their blog post]. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five. One of my blog posts totally blew up on social compared to my average post.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 21, 2016

With that in place, display ads are bought on digital advertising exchanges and served on news sites, blogs and other locations online -- wherever your customer might be browsing. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

FEBRUARY 26, 2014

I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Sharpspring

SEPTEMBER 16, 2021

In this blog series so far, we’ve covered copywriting, email design, compliance issues, and segmentation. In Part II of this blog series , we talked about the importance of brevity in subject lines. Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Newsletter 128

Newsletter Email Marketing Effectiveness Planning 128

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. For example, in January 2021, the ‘Engineering’ category had an average open rate of 26.89%, while ‘Insurance & Superannuation’ is up at 54.32%. Opens vs. Engagements (Clicks). A sense of urgency?

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Hubspot

NOVEMBER 18, 2014

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. While I''m in no way suggesting you should post photos just for the sake of clicks, it seems that photos are a key play for garnering engagement on your Facebook Business Page. Click to tweet! ).

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. On average, The Marketing Blog retains ~22% of new subscribers for six or more months.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Hubspot

JUNE 21, 2016

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Optinmonster

APRIL 24, 2023

Did you know that a well-written confirmation email can boost your conversion rates and customer retention? They contain a link that recipients click on to confirm that they do want to receive your marketing emails. Once they click the link, they can also receive any lead magnets or welcome emails that you’ve set up.

Template 72

Template Work Management Practices Examples 72