Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

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Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Bounce Rate.

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Email Marketing Privacy Policies Planning CAN-SPAM 97

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

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Email Marketing B2B Marketing Planning B2B 131

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

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Opt-out CAN-SPAM Opt-in Tips 144

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. You can also take note of contacts’ location to determine the best time to send them emails by time zone.

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Newsletter Email Marketing Click Rate CAN-SPAM 60

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. We also share your content on our web site and in our weekly newsletter. How can I recommend others who should be on the list? How can I get on the leaderboards?

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B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

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Examples Newsletter Template Landing Pages 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

That’s math anyone can understand and it’s a process that begins with onboarding new customers. In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . Welcome emails are also a great way to introduce new customers to your blog. Link to Important Blog Posts.

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Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Leverage Social Media: Use social media to promote your email newsletter.

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Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Leverage Social Media: Use social media to promote your email newsletter.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. But they also have their pros and cons.

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Social Media Email Marketing Social Marketing Marketing Budget 111

Liveintent

APRIL 21, 2023

For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. That’s where LiveIntent’s newest Identity solution, built on the cutting edge of data science- Email Reactivation, can help. Users have their own lives: Habits, needs, and interests change and change back.

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Activities Advertising Agencies Deliverability Custom Publishing 62

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Mapping out content for each stage of the buyer’s journey makes it easier for content to do its job and for you to increase sales. Now, you can find the answer to anything in seconds. How many blogs should you write a month?

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Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Do you have any tips on how I can drive up awareness and get more people to subscribe? Newsletters have made quite the comeback. You may have your very own newsletter and are hoping to grow it.

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Newsletter CAN-SPAM Social Media Opt-out 23

Tiecas

OCTOBER 30, 2023

In this post, I’ll talk about how manufacturers, distributors, and engineering companies can use industrial email marketing to engage with their target audience, maintain top-of-mind awareness through long sales cycles, and build stronger relationships with their customers. So, don’t overlook the importance of email list hygiene.

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Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ClearVoice

AUGUST 26, 2022

And your worst nightmare is the thought that your emails end up in your customers’ spam folders. Unfortunately, the filters email providers use to filter out junk can toss legitimate marketing messages into the spam folder along with actual spam. So how do you avoid having your marketing emails go to spam?

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Email Marketing CAN-SPAM Work Management Marketing Management 52

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. So how are your digital products supposed to stand out from the competition? The first step, then, is building out a list of email subscribers. Pop-ups or opt-in forms on your website.

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Paid Content eCommerce Email Marketing Tactics 124

SalesIntel

JUNE 13, 2023

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. This is what some professionals refer to as higher deliverability, where emails end up in customers’ inboxes, instead of their spam folders.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Hubspot

MAY 2, 2019

If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Fortunately, with plugins, you can.

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Marketing Automation Services Best Practices Newsletter CAN-SPAM 101

Vision6

OCTOBER 20, 2021

But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers. Then you’ll need to create an opt-in form to gather their data and create a list to send your premium content to. Check out our blog on how to create lead nurturing emails that convert.

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Email Marketing Generation Leads Lead 98

LeadSquared

OCTOBER 25, 2013

Newsletter Marketing, may be old-school in the age of social media marketing but it is still one of the most dependable marketing tools available. In this post we will discuss 6 newsletter marketing tips. Here are the two key features of newsletters: Regularly distributed publication Content is of interest to the customers.

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Newsletter Marketing Budget Tips Ideal Customer Profiles 52

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. Source: [link] In simple terms, an email list is a collection of emails collected through a form or sign-up area on a blog or a website.

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Paid Search Agency Google Ads Ad Building 196

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go! Not in retail?

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Lead Ranking Newsletter Email Marketing Lead Scoring 71

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. Ready to convert more visitors to customers? Ready to supercharge your email marketing?

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Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Having a good welcome email automation in place prevents subscribers from potentially unsubscribing or marking your emails as spam further down the track. What is a welcome email?

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Best Practices Godaddy CAN-SPAM Urgency Marketing 98

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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B2B Marketing Opt-in Opt-out B2B 100

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. This blog will explore the symbiotic relationship between email marketing and email list segmentation. These criteria can include demographics, behaviors, preferences, and other relevant data points.

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Segmentation CAN-SPAM Deliverability Privacy 52

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

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Newsletter Practices Best Practices Deliverability 241

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. The more casual your brand, the more conversational you can be.

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Email Marketing Brand Identity Branding Ad Building 89

QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

AUGUST 16, 2023

You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. But how do you choose from the multitude of options out there? In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. Let’s get into it.

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Marketing Automation Services Work Management Marketing Management Service 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Convince & Convert

MAY 5, 2016

Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fulfilled. Double Opt-In.

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Opt-in Opt-out CAN-SPAM Click Rate 91

Porch Group Media

APRIL 13, 2021

For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Database Append.

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ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. Because of this, you’ll want to make sure your emails aren’t flagged as spam.

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Deliverability CAN-SPAM Click Rate Domain 93