Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

What aspects of the buying cycle are most important to open source companies? The entire buying cycle is important. Most open source companies are starting to understand their sales funnel better and are educating their customers throughout the buying cycle.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. My ears have perked, since both are worlds in which I cut my teeth as a tech entrepreneur. 4x the ROI: It’s Possible.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convert

JUNE 28, 2021

This is the second blog in Convert’s sustainability series. In this blog, I’ll share my “aha” moments and findings for the time when absolutely nothing seems to “come together” for your business. Go check out the first installment about the Pandemic and the Role of the Retention Economy , if you haven’t already. Labor of love?

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Sword and the Script | B2B

NOVEMBER 30, 2021

B2B sales cycles are getting longer – and the process involves more decision-makers. More than half of respondents (52%) “said the buying cycle has gotten longer for new vendors – but just one in three (32%) “said it’s longer for existing vendors.”. B2B sales cycles may involve more people. 28% “peers/colleagues,”.

Sales Cycle 66

Sales Cycle B2B Sales Peer-to-peer B2B 66

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. Keep reading!

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. Blog Savvy B2B Marketing. How should marketers solve this informational need? What do you recommend to your clients to overcome this challenge?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Outgrow

AUGUST 18, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sydney and here’s what we discussed about – . The biggest challenge that CMOs of this decade are facing. About our host: . The Rapid Fire Round!

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Adobe Experience Cloud Blog

APRIL 23, 2012

In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service. As B2B marketing budgets have become strained, many marketers believe they should be doing more with less.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

seo.co

JANUARY 14, 2021

After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? Without further ado, here are 101 title ideas you can use on your blog: 1. Clickability.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

seo.co

JANUARY 14, 2021

After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? Without further ado, here are 101 title ideas you can use on your blog: 1. Clickability.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

Webbiquity

JANUARY 5, 2016

5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. Image credit: HubSpot. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. We took that list and broke it down to winners For Small Business by the reviewer’s business size. Best Software for Small Business. LEARN MORE. Webexpenses.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. .

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

MLT Creative

JULY 26, 2010

and Canada, and includes 400 expert speakers, exclusive OMI training workshops and countless peer networking opportunities. Submit ideas to other blogs within your industry. It's a buying cycle, not a sales cycle. Blogs are expected to have right-handed navigation, etc. Write guest posts to build links.

Online Marketing 40

Online Marketing B2B Marketing Long Tail Marketing Advertising Agencies 40

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. Best Software for Mid-Sized Business. LEARN MORE. Webexpenses.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” At least something is bipartisan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100