Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

APRIL 18, 2023

Guest post by Nina Petrov. If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Content creation is the cornerstone of a successful inbound marketing strategy. Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

OCTOBER 11, 2022

Guest post by Tara Dwyer. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Webbiquity

JANUARY 18, 2024

Guest post by Nina Petrov. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Personalization will be a key B2B marketing initiative in 2024. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

MARCH 7, 2023

For consultants, here are 10 qualities you should strive to bring every relationship. If it takes longer to complete a task than it really should, bill for the reasonable time rather than actual. But for any variety of reasons, not every consultant-client (or agency-client) relationship turns into a long-term relationship.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Lead magnets should always be high-value, specific, actionable, and accessible. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

Sales Qualified Leads 362

Sales Qualified Leads Lead Ranking Lead Scoring Leads 362

Webbiquity

APRIL 18, 2024

Guest post by Eduard Klein. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? This post will answer those questions and more.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. But almost every company shows gaps in the earlier stages. In this article, we look at some B2B content marketing data to point to the biggest trends. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

OCTOBER 27, 2020

If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. B2B buyers are changing; they seek out more informational and educational content to solve problems. Here’s your current B2B buyer. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

NOVEMBER 28, 2023

Guest post by Eduard Klein. Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. This post aims to help you understand and tackle those challenges. What is B2B Sales Experience? Why does this matter so much?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. That’s why content marketing should be a tenet of your growth marketing strategies. You have to think lean and mean.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. It’s an essential ingredient in marketing success in the digital universe.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Webbiquity

FEBRUARY 7, 2023

Guest post by Mehdi Hussen. This post explores how combining the art of storytelling with hard data can create the most compelling content. Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Image credit: RF._.studio

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

NOVEMBER 8, 2022

Guest post by Chris Tweten. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Use Case Studies of Similar Companies. So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 28, 2023

Guest post by Natasha Lane. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

JUNE 21, 2022

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. say strengthening their brand is a top business objective. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Branding Brand Identity Multi-Channel 339

Webbiquity

FEBRUARY 15, 2022

Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” Affiliate sales support independent publishing. This is about who.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. million posts, from 34,000 individual profiles, and over 26,000 company pages, spanning over 50 countries and 25 languages. Need help visualizing the perfect video post?

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Webbiquity

JANUARY 19, 2023

Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

NOVEMBER 14, 2022

Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The company needed more quality content than staff could produce internally, so they turned to the content creation pros at MIG.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices. That means setting aggressive goals.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Want to be on this list or know others who should be on this live and annual leaderboard? Congratulations to all who participated!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126