The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.
Tips on how to use LinkedIn for Better Lead Generation
B2B Lead Generation Blog
SEPTEMBER 20, 2016
Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? Find the answers to these questions and many others here in 26 more of the best Facebook marketing guides of the past year.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
No one has time to put every one of those tools through its paces. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.
7 Tips to Supercharge Your Content on LinkedIn Pulse
JUNE 16, 2016
It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. Post to LinkedIn Groups.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?
Tools and Tips for Outbound Sales Prospecting
Modern B2B Marketing
JANUARY 19, 2017
B elow, I’ll share the tools we use as well as some best practices and “out-of-the-box” tactics for outbounding. Let’s dive in: Tools of the Trade. LinkedIn Sales Navigator: One fundamental of both sales and marketing is to be where your prospects and customers are.
Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
AUGUST 29, 2013
This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. There are lots of tools out there that do this, but the one we use is called SumoMe. 1: Best Online Business Tools Series Kicks Off Today. #2:
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
And that leads to questions, like: What are the best ways to attract more (relevant) followers? Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Tips, Tactics and Techniques.
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
What’s the best time of day to post updates on Twitter or Facebook? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
What are the best practices for promoting events through social media? Find the answers to those questions and many others here in 20 more of the best social media marketing guides of the past year. Best Social Media Marketing Guides and Tips.
Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
B2B Lead Generation Blog
NOVEMBER 12, 2012
In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
What’s the best process for developing a social media marketing plan? Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Among her tips: “Use time blocks.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
And 92% of small businesses say that social media is an effective marketing technology tool. What are the best strategies for promoting social content (and which bad ideas should be avoided)? Which social media marketing tools are most useful? Social Media Tools and Reviews.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Which social media monitoring tools should I use? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. Social Media Tools.
33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
SEPTEMBER 22, 2014
It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. It''s an extremely powerful and fast-growing professional networking tool.
15 Tips for Getting the Most From LinkedIn Groups
OCTOBER 11, 2012
I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post.
3 Networking Tips with LinkedIn Groups for Business
Writing on the Web
FEBRUARY 29, 2012
LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.
3 Social Media Marketing Tips For 2014
DECEMBER 29, 2013
Twitter also celebrated a successful IPO this year, as well as the launch of its video tool, Vine. Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well.
5 social media tools to kickstart your business
grow - Practical Marketing Solutions
JANUARY 7, 2013
One area that we can always consider is emerging tools to help us be more productive and efficeint. Here are 5 great tools that you can kick-start your business in 2013: Convert Facebook Fans to customers with Agorapulse. Mention is a very powerful tool with a reasonable price.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. The tools, briefly reviewed, range from the obvious (e.g.,
LinkedIn Networking Tips: How to Increase Connections and Engagement
NOVEMBER 25, 2014
LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. On LinkedIn?
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Use effective SEO tools and marketing metrics. General SEO Tips and Guides. 5 Best Practices for Global SEO by ClickZ. SEO Tips for Panda and Penguin.
What LinkedIn’s New Tool Means for B2B Marketing Strategies
APRIL 18, 2016
For marketers who have learned this lesson, LinkedIn recently announced a new account targeting feature that promises to bring more intelligence to how you understand your B2B content’s purpose, and then get it into the hands of the right viewers. LinkedIn and Business Storytelling.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Here are three tips for using social media more effectively in your B2B marketing. Social media can and should be one of the go-to tools in the box for your B2B business.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A powerful people search tool.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Discover the answers to these questions along with a heavy dose of artistic inspiration here in 27 of the best website design guides, tips and insights of the past year. Web Visitors: Make Them Stick 10 Tips by SEO Wizardry. Share this on LinkedIn.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
71% of business users now say Twitter is a useful tool, up from 59% a year ago. So what are the best ways to use Twitter for business? Which tools are most helpful? How-To Guides and Best Practices. 10 Tips to Getting More Retweets by TwiTip. Share this on LinkedIn.