Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging.

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

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Trending Sources

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. Post to LinkedIn Groups.

LinkedIn Marketer Shares Her Top Tips For Content Marketing Success

B2B Marketing Insider

The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Marketing Insider Group.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? I tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. Remotive : Remotive Slack has several chat rooms, acting as a virtual water-cooler where remote workers share jobs, tips, and cool vibes!

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How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. By providing very specific, relevant content, our client is getting these leaders to join their exclusive LinkedIn community.

Go beyond brand awareness & drive revenue with LinkedIn

Biznology

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle.

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year?

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

Modern Marketing

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. To do so, Mirman offered these tips: Don’t sell.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.

5 Simple Strategies for Growing Your LinkedIn Influence

grow - Practical Marketing Solutions

Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. Create and Share Influential Content on LinkedIn.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

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4 Advanced Tips to Optimizing Your LinkedIn Company Page

Vertical Response

When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. How does your LinkedIn Company Page help your business?

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

Marketri LinkedIn Tip 12: Starting LinkedIn Group Discussions

Marketri

You have become comfortable commenting in response to LinkedIn group discussions and are now poised to do more. Pay attention to your group discussions, as they will help you become more visible on LinkedIn and you want this to be a positive interaction.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”

Infographic: A Marketer’s Guide to Posting on LinkedIn

Contently

Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. The visitor-to-lead conversion rate on LinkedIn is 2.74

6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn

bizible

A big component of this change was adding more account-based marketing (ABM) elements to our marketing mix, and a significant chunk of our ABM execution takes place on LinkedIn. Through this transition and through a bit of experimentation, we’ve picked up many tricks and tips.

33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]

Hubspot

It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. 33 Tweetable LinkedIn Tips. — LinkedIn.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post.

5 Tips for Improving Your Presence on LinkedIn [SlideShare]

Hubspot

You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. Is your LinkedIn profile up to par ?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions

Marketri

Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests. You may receive daily or weekly email updates on a discussion topic from LinkedIn for one of your groups, and find the topic interesting. LinkedIn Groups LinkedIn

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

Most people know LinkedIn as the premier social network dedicated to business. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics. For more info on LinkedIn and other social media platforms, click here. ©

3 Social Media Marketing Tips For 2014

Modern Marketing

Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. 3 Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn

Marketri

You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. LinkedIn Company Page LinkedIn Tips LinkedIn

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups.

LinkedIn Networking Tips: How to Increase Connections and Engagement

Hinge Marketing

LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. Here are a few key tips: 1.