White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section.

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New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

That would be a metric that we may give to somebody to validate our efforts. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. Their email address is still valid, yet that person is no longer in your persona, and you should no longer be targeting or talking to that person. The aspect of the horizontal and vertical movement is pretty compelling.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Eliminating All Barriers of Demand Generation Plan Success. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Eliminating All Barriers of Demand Generation Plan Success. Creating a demand generation plan which is successful is not easy.

Competitive Strategy for Professional Services

Hinge Marketing

In traditional manufacturing or distribution, a very common cost advantage strategy is vertical integration. Today, technology has broken down geographic barriers and buyers are becoming increasingly comfortable hiring firms around the country and even overseas. Now you need to validate your selections. Validate your competitive strategy. Because these are high-stakes strategic decisions, it is prudent to validate your selections before implementing them.

Enterprise Content Planning Interview Part 1: 3M’s Carlos Abler On Cracking the Content Inspiration & Success Code at Large Enterprises

DivvyHQ

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. 3M is a complex conglomerate, with over 20 divisions, 55,000 products, sales in 200 countries, serving—in one way or another—about every vertical segment you can name. Over the last 5 years I have worked with really amazing colleagues in the business to validate and evolve the methodology.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

CEO at Vertical Measures. We all look to reviews for validation of our choice to buy and it is not any different in software. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.

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Complete Guide for Guest Blogging on Your Industry’s Top Blogs

Directive Agency

In almost every vertical, there’s an established community of “creators” and “consumers”. It’s actually winning the opportunities to publish your content on other sites that the biggest barrier of entry. Breaking the Entry Barrier: Getting Your First Break. Instead of worrying if the contacts the tool scraped are valid, just make your own list and upload it. Becoming a B2B thought leader is incredibly difficult.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

The sheer pace of technology change means we constantly push the barriers back. How BPM Bridges the ERP and… Read more… Doug Kessler | October 20th, 2007 | no comments Going vertical: you can’t fake authenticity We’ve seen a bunch of companies try to take generic software into specific vertical markets.

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27 Ecommerce Landing Page Examples to Maximize Sales in 2020

Unbounce

They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them. That means thousands of leads, thousands of validations that Silver Lake is a spot to open up, and of course, thousands of potential customers.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

The questions that you ask during the research stage is where you validate the channels that your audience is spending time on, and then you can move into the rethink phase.” Instead of asking my what I think about (insert buzz term), I’m going to answer “why not pull your own data so I can give you a real answer in your actual vertical?” The barrier is lower than in is for "good enough" content.

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