New B2B Persona Research From Salesforce and LinkedIn Study
markempa
MAY 30, 2017
That would be a metric that we may give to somebody to validate our efforts. Their email address is still valid, yet that person is no longer in your persona, and you should no longer be targeting or talking to that person. Look at your persona data growth and churn rates. Let me explain. As a marketer, we have metrics.
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