article thumbnail

EU & UK GDPR: 5 things you must know about email consent

Litmus

For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. Get consent from a positive opt-in, not pre-ticked boxes. Under GDPR, email consent needs to be separate. Half of U.S.

Opt-in 136
article thumbnail

How Can Coupon Marketing Increase Customer Engagement?

Huptech Web

Bundle and Save: Create bundle deals where customers can save money by purchasing a combination of related products. ” Free Shipping Delight: Remove the barrier of shipping costs by offering free shipping on all orders. Limited time offer – valid for the next 48 hours!” Use the code BDAY25.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Some of its features include: Electronic identity verification Social Security Number (SSN) verification Instant authentication Identity checks Real-time data validation for seamless payment processing Related Content: Sometimes, you don’t need to know your customers’ identity. Want to master the nuances of pricing your products?

article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

In the end, you’ll be able to use product experimentation to validate each step of the unending journey toward the better version of your product for your users. Before making any changes or launching a new product, it’s vital to validate assumptions and test hypotheses. Let’s get started! But that takes time.

Product 52
article thumbnail

Digital Marketing Tactics: 10 Things that ALWAYS Work (Pt. 2)

Single Grain

Testimonials provide validation and reassurance to potential customers, demonstrating that others have benefited from your product or service. This could include limited-time discounts, free trials, exclusive bonuses, or bundled packages. Leverage Testimonials: Social proof is a powerful tool in building trust and credibility.

Tactics 52
article thumbnail

Top 10 Best Converting Shopify Themes (+ How to Choose the Perfect Theme for Your Online Store)

Convert

Every additional click may act as a potential barrier inhibiting the user from making a purchase. This is the validated way to tag a theme “conversion friendly” — for you. Lowers the cost of innovating — you spend less on a dev team with client-side A/B testing and Helps you validate ideas and learn about your unique audience better.

article thumbnail

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Banish these hunches with an “assumptions meeting” with your stakeholders in which you pinpoint instances of ‘risky' or ‘difficult to validate' assumptions. Remove all barriers from their shopping journey. It's typical for businesses to rely on hunches or assumptions when developing a new product or service.