EU & UK GDPR: 5 things you must know about email consent
Litmus
MARCH 8, 2021
For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. Get consent from a positive opt-in, not pre-ticked boxes. Under GDPR, email consent needs to be separate. Half of U.S.
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