The Marketing Blender

NOVEMBER 30, 2023

It’s essential to understand that marketing is a scalable process, and not investing enough can hinder your business’s growth potential. Without a clear strategy, you might be wasting your resources on tactics that don’t align with your goals. What are your unique selling points?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

ClickDimensions

NOVEMBER 17, 2020

Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed and expect brands to aid them in the education process. Marketing also plays a part in ensuring sales success.

Buying Cycle 103

Buying Cycle Cross-Selling Buyer Personas Barriers 103

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 61

Marketing Budget Trends Cross-Selling Marketing & Strategy 61

Seismic

FEBRUARY 3, 2022

Today, sales and marketing teams operate in a customer-first environment. Rather than focus on closing deals, sales reps and marketers need to partner together to create content experiences that support buyers as they navigate through the buyer journey. What is sales and marketing alignment? Alignment best practices.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. Sales Rep Activity.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Tomorrow People

NOVEMBER 17, 2021

Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. Therefore, company leaders must build barriers that can help them withstand repeated competitive assaults and make them stand out. But how can you stand out when you have many direct competitors?

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. PLG is changing how organizations approach their product launches and expansion campaigns, impacting the role of marketing and sales in the process. Price is no barrier to uptake.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Rev

AUGUST 23, 2023

The product is designed to be intuitive, user-friendly, and capable of delivering value to customers, requiring fewer sales or marketing efforts. Customers should move through the sales funnel almost without even knowing it. They gain hands-on practice with your product or service and get hooked at the outset.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

SendX

AUGUST 18, 2020

It’s virtually impossible to manage international mailing lists manually with no knowledge of local languages or cultures. Localization refers to the process of adapting content in your email campaigns to make it more appropriate for users in different geographical regions. And that’s when the localization technology comes in handy.

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

Strategic-IC

DECEMBER 2, 2020

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets. So what is sales enablement?

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

Hubspot

JULY 5, 2021

The best sales org can only take a business so far if its marketing, customer service, or customer success is lackluster — and vice versa. Isolation between departments can be easy to fall into and have big-time implications on sales. How Company Silos Hurt Sales. Customer Service. Customer Success.

Work Management 77

Work Management Marketing Management Word of Mouth Cross-Selling 77

BenchmarkONE

AUGUST 21, 2019

And you don’t need to be selling software to find value in this info. Creating a task for a sales rep when a lead fills out an online form. B2B leads typically have a longer sales cycle and connect with your business in several different places, both online and offline, before becoming a customer. Attribution Software.

Marketing Funnels 70

Marketing Funnels Top of Funnel Lead Scoring Lead Ranking 70

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Mereo

AUGUST 20, 2020

Sales enablement programs are never one-size-fits-all. Your sales enablement program can and should be specific, strategic, and catered toward your people, your goals and your needs. Though not every sales enablement program works for every business, there are guidelines to stand-up your strategy or to refresh a stale program.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

Forrester 115

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 115

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Template 81

Template Work Management Planning Marketing Management 81

Heinz Marketing

AUGUST 8, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Important skills and lessons from door-to-door sales. I’m your host.

Cross-Selling 52

Cross-Selling Work Management Trust Marketing B2B Sales 52

Ledger Bennett

JANUARY 9, 2022

Their main revenue generation strategy is based on a subscription-based cloud service, with over 92% of Salesforce revenues come from four categories of cloud CRM (Customer Relationship Management) services, that span from the sales cloud to marketing cloud. Salesforce also created the subscription model’s greatest advocate, Tien Tzuo.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Hubspot

OCTOBER 11, 2019

As a business owner, entrepreneur, or manager (or all the above), you know how important sales is to the success of your business. In situations where these stereotypes are true, sales can actually hurt your business and brand. So, how can your business leverage sales in a way that positively impacts your business?

Personalization 80

Personalization Work Management Marketing Management Customer Satisfaction 80

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? The most effective sales tactic will depend on each specific situation. In this article, we’ll define upselling and cross selling, share examples, and explain the difference. Next, let’s take a look at what cross selling is.

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

Mereo

APRIL 21, 2022

In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star baseball players. The potential of a data-driven approach has not been lost on selling organizations. People and process issues continue to create barriers to transformation.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. Mereo came in as an objective expert,” Marshall said.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Optinmonster

FEBRUARY 2, 2023

Higher conversion rates mean more sales, revenue, and profit. You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. 18 Ways to Improve Your Conversion Rate Conversion rate optimization (CRO) is a complex process. Want to boost your eCommerce conversion rate?

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

KoMarketing Associates

SEPTEMBER 10, 2019

By that time, it will account for 17% of all B2B sales in the US. They estimate it represented 12% of total B2B sales in the US. But B2B ecommerce is still outpacing total retail sales – and by more than double. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Buyers are usually 57% down the buying journey when they reach out to the sales reps. What kind of year will 2022 be? Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Content Standard

MARCH 21, 2022

For example, you may want to focus on increasing revenue from this year’s holiday campaign by 15 percent over last year, increasing conversion rates by 20 percent within your app, or generating 25 percent more upsell and cross-sell opportunities among customers in the financial services industry. How Will We Measure Success?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

PureB2B

MAY 30, 2022

It tends to be a significant hurdle for B2B companies as most of them want to sell specialized products or services to a niche business. Some businesses are wary of business databases for sale, just because they aren’t sure how qualified the leads are. All this knowledge will help you hone your B2B sales pitch for a new frontier.

Business 62

Business Lead Scoring Lead Ranking Enterprise Management 62

NetLine

OCTOBER 2, 2023

They use data about what you interact with and like in order to improve the sales process. Content personalization marketing allows for each consumer interaction to be totally unique, helping to eliminate barriers along the customer journey to ultimate conversion. Enter content personalization marketing.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

MKT1

FEBRUARY 27, 2023

With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Sana Commerce

MAY 30, 2023

The ultimate guide to getting your customers to shop online Imagine you’re a customer that has been placing orders over the phone with a trusted sales rep for years and now you’re asked to switch to online ordering. So why wouldn’t you do all you can to make this process easier? What about your internal teams?

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

Huptech Web

JULY 7, 2023

Are you tired of watching your sales figures stay stagnant? Coupon code marketing strategies are here to save the day and supercharge your sales. Forget about the flashy ads and complicated marketing tactics for a moment. Forget about the flashy ads and complicated marketing tactics for a moment. Well, guess what?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Hubspot

AUGUST 12, 2014

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. The challenge is that this process needs to happen quickly.

Sales Management 28

Sales Management Top of Funnel Work Management Marketing Management 28

Hubspot

APRIL 2, 2018

It might be because another rep is handing off the deal, there’s been a territory change, or the deal has closed and an account manager is taking over. If a prospect sends an email saying, “ I’m not sure I can sell this internally, ” reply with, “ I can help with that -- I’ll give you a call and we can discuss. ”

Work Management 95

Work Management Cross-Selling Pricing Price 95

Kapost

APRIL 6, 2016

Because the barrier to entry is much higher for top-of-funnel prospects. But, as a prospect flows through the funnel, that trust can strengthen. Sales and business development salaries. The probability of selling to an existing customer is 60 – 70% , while the probability of selling to a new prospect is just 5-20%.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Aberdeen

FEBRUARY 6, 2019

The world of analytics has evolved in many ways; non-data scientist users are more empowered to embrace analytics and the technologies that support this new analytics userbase, such as interactive data discovery, artificial intelligence (AI), natural language processing (NLP), and machine learning.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40