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Social media personalization: The opportunity and risks to consider

Sprout Social

Seek to answer questions like: Where do our customers currently encounter friction? Strategic support from AI Routing hundreds (or thousands) of incoming messages and sifting through millions of customer data points are common barriers to social media personalization. What are our customer satisfaction scores ?

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Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

The matrix has four areas depending upon the market share and growth rate: Dogs, Cash Cows, Stars, and Question Marks. You can classify the information obtained from the market in one of these categories which can help you make an informed decision regarding your marketing strategies. Image source. Image source. Online Surveys.

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Are Chatbots the Next Big Thing in Lead Generation?

PureB2B

Which has recently led marketers to ask the next inevitable question, “Can chatbots get me leads?”. The goal of this bot is to provide a relevant answer to a customer’s potential questions in the most “human” way possible. Language Barrier. The search for the next innovation in lead generation is an epic ongoing quest.

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Chatbots the Next Big Thing in Lead Generation

PureB2B

Which has recently led marketers to ask the next inevitable question, “Can chatbots get me leads?”. This bot aims to provide a relevant answer to a customer’s potential questions in the most “human” way possible. Language Barrier. The search for the next innovation in lead generation is an ongoing epic quest. Data Collection.

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Structured vs. Unstructured Data: Differences, Uses, and More

TrustRadius Marketing

Structured data has a relatively low barrier to entry for management and analysis. This fascinating piece demonstrates some of the ways Tiktok is gathering, classifying, and using data. This includes thinking through questions like: Is this data structured or unstructured? Who can Work with Unstructured Data?

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FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Hubspot

If you have questions -- you're certainly not alone. And while I will, as always, answer some of the most common questions about the vote as clearly as possible, know this: It's not easy for me to neutrally -- no pun intended -- report on the matter. Perhaps the answers to these questions will provide some insights as to why.

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5 Soft Skills to Cultivate for Crafting Better Content

ClearVoice

I promise this is not a trick question. According to the job site Indeed , “Soft skills are any skill or quality that can be classified as a personality trait or habit.”. The important thing is not to stop questioning. Ask questions, listen and observe: Seek first to understand, not to explain. Open-mindedness.