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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working.

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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Well, that’s a series of upsells, because every customization you add increases the price. If someone’s buying a book on marketing, there’s no point in recommending a book on childcare (which is cross-selling anyway).

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working.

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Why Your Business Needs Storytelling

BenchmarkONE

Instead, we’ll say this: when you’re using a story in your marketing content, your audience probably knows they’re being sold something, and they’ve become really adept at mentally blocking out digital advertisements (banner blindness is a real struggle for digital marketers to overcome). Follow the adage “show, don’t tell.”

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Cognitive Biases: Using Marketing Psychology on Your Site

Oktopost

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Gather Insight.