Is martech the solution to the Hollywood writers’ and actors’ strike?
Martech
AUGUST 31, 2023
He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. If you dig into that, you see they actually have higher average revenue per user for their AVODs (advertising-based video-on-demand). But, could martech solve it?
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