Atomic Reach

MARCH 18, 2019

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. On the B2C side, marketers are just doing more, period.

Studies 60

Studies SEM Case Studies Adwords 60

Albacross

JANUARY 29, 2019

B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing, a smaller keyword universe with lower search volumes (thus driving up prices even more) and B2B vs. B2C keyword “crossover” which results in attracting unqualified clicks.

Paid Search Agency 60

Paid Search Agency Lead Generation Cost Per Click Ads 60

ClearVoice

DECEMBER 19, 2023

Include thorough SEO/SEM strategies. Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. Use data to optimize your website and generate those leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Albacross

JANUARY 29, 2019

B2B campaigns often suffer from a variety of common challenges including highly competitive and expensive keywords in industries like finance and marketing, a smaller keyword universe with lower search volumes (thus driving up prices even more) and B2B vs. B2C keyword “crossover” which results in attracting unqualified clicks.

Paid Search Agency 58

Paid Search Agency Lead Generation Cost Per Click Ads 58

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Campaigns are often created with a specific goal in mind, whether it be generating awareness or promoting a new product.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Crimson Marketing

OCTOBER 15, 2015

B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . SEM Is Not Good For Branding. You Can’t Afford To Buy Big Head Terms On SEM. With that said, not all social channels are created equal, and you shouldn’t put equal emphasis on each channel.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Webbiquity

AUGUST 2, 2018

For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM.

Social Media 143

Social Media Media Marketing Management Allocation 143

Webbiquity

FEBRUARY 2, 2016

After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer. MediaPost ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. How to Build the Ultimate B2C MarTech Stack. In this blog we give you everything you need to know to succeed at building the ultimate B2C MarTech stack. SEM Agencies vs. In-House SEM Campaigns. Build or Buy?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Choozle

APRIL 17, 2019

However, B2C clients can be more engaging and help with new business efforts and employee retention since they’re more “sexy.” In addition to digital, we are experts at radio, TV, cable, SEM/Search, out-of-home, print, direct mail, and more. Who are your ideal clients? This continues to be a target client base for us.

Advertising Agencies 49

Advertising Agencies Paid Search Agency Ad Agencies Work Management 49

Webbiquity

APRIL 7, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

APRIL 10, 2018

But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: In addition, nearly three-quarters (73%) of B2B buyers say they want a personalized, consumer-like customer experience.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 9 Search Engine Marketing (SEM) Facts and Statistics. Social may be sexy, but search still pays the bills. 89% of customers begin their buying process with a search engine.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Some of this work should already be done with your SEM search. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

EMagine B2B Blog

JANUARY 6, 2019

Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. Persona questions and characteristics will differ by whether you’re a B2C or B2B, as well as, customer or patient. Income level (B2C). Geography (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. For B2C, we are talking about direct e-commerce revenue (L’Oreal’s Makeup.com is my favorite example).

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

ClearVoice

NOVEMBER 2, 2018

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Description: SMX West unites the brightest minds in SEO and SEM.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. How can you improve conversion rates? Keep your search marketing program growing?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Martech

SEPTEMBER 7, 2023

Use search engine marketing to reach new customers By running SEM campaigns during Black Friday and Cyber Monday, you can reach a large audience looking for deals. Here are some tips for running SEM campaigns for Black Friday and Cyber Monday: Set a budget. Before you start running any SEM campaigns, setting a budget is important.

SEM 117

SEM Tips Budget Programs Eye-Tracking 117

Outgrow

MAY 5, 2020

It is best for niches like e-commerce websites, B2B/B2C services, content-rich websites, and startup projects. Named 2019 SEM Agency of the year, Metric Theory is a popular ad agency. Kiosk implemented a media campaign, paid social, SEM, and radio placements. Moreover, they garnered 93Mn+ social reach for @NikeLA. Metric Theory.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

The Point

OCTOBER 7, 2014

However, the resulting lead data is thin, and consist of primarily personal email addresses, making Lead Generation Cards better suited for B2C advertising. Lead Generation Cards are more visually engaging and thus generate higher engagement rates. Note: typically, only campaigns with high engagement rates make sense for CPM bidding.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

APRIL 23, 2013

Over a specified test period, eBay conducted a series of SEM campaign experiments that stopped running paid queries for brand based keyword strings in search results to determine if organic results picked up the clicks of the forgone advertisements. In B2B leads generally need to be nurtured much more than in the B2C space.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Ranking Lead Scoring 120

Brightedge

MAY 16, 2021

These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, display, email, and data and analytics. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Zoominfo

MAY 3, 2020

This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles. For one, they show that attribution modeling has helped marketers develop a better understanding of SEO/SEM and content marketing ROI. But, the email campaign and the webinar would have a higher percentage of attribution.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Navigate the Channel

SEPTEMBER 26, 2023

Although the scale of B2B sales is usually larger than B2C, individuals within the company are making those purchases. Why the B2B Market Should Prioritize Algorithmic Attribution Many B2B marketers make the mistake of treating customers like businesses instead of individuals.

Marketing Attribution 65

Marketing Attribution B2B Marketing Lead Ranking B2B 65

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Smashmouth Marketing

DECEMBER 21, 2008

It seems to provide wonderful opportunities for non-profits and B2C Marketers as this Sprint campaign suggests. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. I haven’t found it to be valuable at all for our market at BreakingPoint. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. With the ease and immediate gratification of locating information in their personal lives, consumers now expect the same level of service and convenience in their work lives.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Smashmouth Marketing

DECEMBER 15, 2008

It seems to provide wonderful opportunities for non-profits and B2C Marketers as this Sprint campaign suggests. SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. I haven’t found it to be valuable at all for our market at BreakingPoint. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Webbiquity

FEBRUARY 4, 2013

Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.” Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads. Social media marketing is an asset ; advertising is an expense.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

LeadSquared

NOVEMBER 22, 2019

What is the conversion rate for LinkedIn & Twitter in the case of B2C & B2B for India and the USA? There are a multitude of options – You can use a combination of Social Media, SEO/SEM, PPC, Quora, etc. I am not sure how exactly Good firms work, but for G2Crowd and others, the cost per high-quality lead is pretty high.

PPC 52

PPC Lead Ranking Planning CTR 52

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? What’s the best general approach for starting and growing a B2B SEM program?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. SEO also has the biggest impact on B2C lead gen. 49% of B2C marketers rank SEO tops for impact on lead generation, followed by pay per click (26%) and social media (25%). 3 SEM Facts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ATAK Interactive

OCTOBER 24, 2019

A few tips to keep in mind: look at your competitor’s web stores for inspiration and remember that a B2B eCommerce experience is different from the more traditional B2C web store and so the features and experience are different. What Type of eCommerce Integrations Do I Need to Consider? Not for 2020 and beyond, certainly.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

The Lead Agency

APRIL 5, 2018

Most B2C businesses are also on Instagram or Facebook, whilst B2B enterprises tend to prefer platforms like LinkedIn. As it will not only improve your SEO and SEM rankings, but may draw in local customers in your area. Registering your business with Google is also important.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67