BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. Many companies have B2C, B2B, and B2G marketing channels.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Many industry podcasts with established loyal audiences invite guest speakers to share insights and serve as thought leaders.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. It’s the industry influencers who find and promote your content.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

SmartBug Media

MAY 8, 2023

Remember: Video content is crucial in any industry, so get out there with punchy, captioned videos to gain attention for your brand. If you think influencer marketing is only for B2C businesses, think again. Not only will this boost your brand’s reputation in the industry, but it also increases your domain authority.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. For a B2C company, email still has priority when looking at attribution numbers. Being featured in influential industry publications is another. Who’s right? I don’t know. Many factors influence intent.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. According to a list of statistics compiled by WordStream , 59 percent of B2B marketers say email is their top source of revenue and B2B email campaigns have an almost 50 percent higher ROI than B2C. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. They compare different options, read case studies, and delve deeper into specific products or services that could address their needs. FAQs How does the customer journey differ in B2B and B2C marketing?

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

ClearVoice

FEBRUARY 3, 2021

Case studies. White papers. Native content in industry publications. Many companies have a B2B side and a B2C (business-to-consumer) side. B2B and B2C e-commerce example. For example, B2C travel platforms do this based on the number of rooms selected in the dropdown menu. Virtual product demos.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Biznology

FEBRUARY 25, 2020

No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Moreover, some B2C companies have recently become the target of lawsuits due to non-compliance with ADA guidelines. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. We tricked you! But don’t despair.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

FunnelEnvy

JUNE 26, 2023

And while it’s likely too late to win the first-mover advantage in content marketing (unless your industry is very niche or specialized), producing higher-quality content is arguably more lucrative than ever. We’re not suggesting you add new platforms to your marketing once a month or once a quarter. What does that have to do with humans?”

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

BOP Design

JUNE 22, 2023

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. High-converting websites describe all products and services plainly, without a lot of industry jargon or unnecessary technical language. How is B2B web design different from B2C?

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

nDash

SEPTEMBER 7, 2021

Writers with expertise in the medical industry are rare, but not on nDash! Send Victor a message for email campaigns, case studies, or website copy. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. Check them out below! Pamela C. , Get in touch with Pamela.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Contently

APRIL 23, 2020

You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even B2B brands in niche industries? If you’re the only one in your industry who does that well, people will turn to you first. The answer: Yes.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Hinge Marketing

FEBRUARY 27, 2020

This raw style of video has seen success in some industries like marketing and consulting. Technical White Papers — By using primary research to help describe how a technology, product or service addresses a particular buyer challenge, you can reinforce your credibility and expertise on the subject. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

NetLine

DECEMBER 11, 2020

With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Instead of only being able to break down audience consumption by Job Area, this update now allows you to analyze audiences by Industry, too. Black Friday. Cyber Monday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Marketing Insider Group

MAY 17, 2023

Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. Other unique digital marketing techniques can be successful, depending on your industry and business. It’s essentially deciding whether to serve your delicious content on fine china or paper plates.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 1) Customer Case Studies. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. Ebooks, whitepapers, and industry trends act as a super powerful lead magnet. These can also include checklists and industry reports. Give a Sneak-Peek Into Groundbreaking Client Case Studies.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ClickZ

SEPTEMBER 14, 2020

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. that a reader interacts with or experiences, rather than merely reads passively, as they would a static piece of content such as a PDF or white paper.”. Source: Ceros.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( B2B marketers are more likely to use blog content in their marketing efforts than B2C marketers. Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Atomic Reach

FEBRUARY 15, 2019

However, we know that consumers positively respond to B2C content personalization. A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. The Content Marketing Evolution Study. What is Content Personalization?

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Sana Commerce

DECEMBER 6, 2021

Case study: Reagecon. Operating in a highly regulated industry, Reagecon needed a solution that could easily manage the vastly different product lines and invested in Sana Commerce. based on a survey of global B2B and B2C customers. White paper. White paper. Personalization. Understand the? Get in touch.

B2B 52

B2B Marketing Management Case Studies Paper 52

KoMarketing Associates

NOVEMBER 8, 2018

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Metadata

JUNE 16, 2020

While B2C performance marketing will remain largely unchanged (e.g. I’ll attempt to address these concerns in this post and in the coming weeks will follow up with Best Practices and some case studies that we hope will provide some guidance on your future ad spend.

Top of Funnel 64

Top of Funnel Lead Ranking Advertising Funnels Account Based Marketing 64

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Enhanced brand image and credibility as an industry thought leader or category expert. White paper downloads. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Belkins

OCTOBER 22, 2020

How many adversities are you facing in your industry? What industry pain points do they address? How is your business viewed in your industry? Sales enablement examples for inbound appointment setting: Case studies. Thus, making many case studies that showcase all kinds of issues and solutions is your top priority.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Major differences between B2B and B2C. You could consider B2C “ low involvement ” and B2B “ high involvement “ A Longer Decision Making Process. Have Higher Transaction Values.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64