Hinge Marketing
APRIL 20, 2016
In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.
Convince & Convert
MAY 25, 2010
This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. What other aspects of the marketing services business are likely to grow like that? Direct mail? Embrace Math. 17 Services.
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Webbiquity
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).
Outgrow
JULY 8, 2020
They provide an all-round online marketing strategy with content at its core. Not to mention, the holistic content strategies are used across online platforms. MOI is a global B2B online marketing agency for technology brands. Their award-winning B2B demand generation campaigns are proven to turn heads.
KoMarketing Associates
JANUARY 22, 2019
These are the questions we must answer before simply looking at “the next big thing” on social media. Just because everyone is on Instagram doesn’t mean you have to be (this can sometimes be the case particularly in the B2B marketing space). Integrate your social media plan with the rest of your digital marketing efforts.
Industrial Marketing Today
APRIL 30, 2010
With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. See my post Rule of 5 for B2B content development. Who has more “Rs&# to add to the list?
Industrial Marketing Today
JUNE 12, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?
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