KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads. Do you have at least 1,000 Facebook Likes on your Business Page?

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

APRIL 25, 2017

As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Behaviors > B2B. Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. For example, “online marketing for SaaS.”

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. lead generation social media keo marketing linkedin marketing strategy'

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. They can – if optimized correctly – deliver more leads and better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Consider Lead Generation Campaigns. Perfect the Copy.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

NOVEMBER 6, 2014

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ).

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Take lead generation, for example. Dig into Search Queries. Clearly not.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MARCH 9, 2015

However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off. While working with an outside partner or agency isn’t a possibility (or a benefit) for every B2B company, there are certain scenarios (five of which are described below) in which it may be a good idea.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Showcase Business Segments.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

NetLine

FEBRUARY 13, 2020

In the world of B2B marketing, marketers might think romance is dead. . Poor marketers. . That’s the approach that NetLine has taken to B2B Lead Generation for 25 years and our clients always seem pretty satisfied with their results. When you’re straightforward at the beginning everyone wins.

Lead Scoring 84

Lead Scoring Lead Ranking Leads Lead 84

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Final Thoughts. Related Posts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

The ROI Guy

JUNE 16, 2010

Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. A summary of the report can be viewed at: [link].

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Gen 40

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. 3 Essential Content Curation Best Practices to Boost Content Marketing Performance. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

NOVEMBER 18, 2020

Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. Conversation Ads are the natural evolution of Sponsored InMail ads, where users are sent direct messages to their LinkedIn inbox. Unlike their predecessor, these ads go beyond a simple message and a call to action.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

KoMarketing Associates

NOVEMBER 26, 2019

I want to start by saying I really like LinkedIn Ads as a tool for most B2B marketers. So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? Lead Gen Forms Ad Formats. Lead Gen Forms Benefits.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

DECEMBER 21, 2017

I’ve become a big proponent of social media for B2B marketers, organic and paid. Why AI, Machine Learning and Big Data Really Matter to B2B Companies. It touches on the the busy (and often obsessive) career of a digital marketing professional, and the forks in the road that cause us to confront what our values are.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Online Marketing Institute

MARCH 4, 2010

b2bmarketing.

Emarketing 40

Emarketing Lead Gen Online Marketing B2B Marketing 40

Smashmouth Marketing

DECEMBER 5, 2008

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : re-message to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition.

Lead Generation 100

Lead Generation Salesforce.com Generation Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Craig: I wrote a post that I continue to stand by: 3 Changes You Must Make : remessage to reflect the changing buyer, retarget to find prospects who are likely to buy, and redefine their lead definition.

Lead Generation 100

Lead Generation Salesforce.com Generation Leads 100

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120