B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Sword and the Script | B2B
MAY 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That’s up from 17 interactions in 2019.
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