Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion.

B2B Blogging Trends for 2011


Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Digg this!

Trending Sources

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Here are five reasons I believe LinkedIn has performed well, and what it means for LinkedIn’s future as a B2B media powerhouse. LinkedIn has tremendous B2B data for targeting advertising. For many B2B marketers, the data is more relevant than Facebook.

4 Tips for B2B Marketing on Facebook

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? Thanks again [link] Facebook ja B2B? B2B ???? ?????

What the Future Holds for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What Tools Will B2B Marketers Use?

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5 Proven Strategies for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

B2B marketers are stumbling in the dark

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Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit.

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17 Realistic Ways to Get More Website Traffic


6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. I know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go.

Content Curation in B2B Marketing

delicious b2bmarketing

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? Digg (43). March 2010.

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SEO for Mommy Bloggers


At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0

Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. B2B Marketing and Social Media.

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Content Aggregation: The Future of (B2B and Consumer) Media?


These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Bloggers and content marketers want traffic. Digg this!

How to Get Coverage in Blogs – Really


B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. These posts also frequently include guidance on practices to avoid when pitching bloggers.

How to Get Bloggers to Write About You


Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's bad for bloggers.

Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Most bloggers tweet each of their posts only once. Digg this!

Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites. And while blogger relations and SEO are effective, they can be more challenging to execute. The B2B Marketing Insider Blogging Tips.

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content.

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26 Ways to Promote Your Blog Post

Marketing Action

However, many smart and successful bloggers do hold themselves to spending as much time promoting their posts as they did writing those posts. These bloggers advise a 50/50 split between content creation and promotion. Try out Digg , Alltop , Technorati.com , or BloggerScope.

Seven Ways to Use Social Media for Business


Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Digg this!

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. A blogger raises a question about your company’s financial outlook.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Top 5 Mistakes to Avoid on Your Company Blog

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Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them. Facebook is private, Twitter is public, which makes B2B marketing much easier.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Reply Rene Power 2010 December 6 at 6:55 pm This is, to be frank, an incredible post and will fuel thousands of bloggers to step up their game.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Digg this!

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The Ultimate Social Media Information Destination: Social Media Informer Launches


SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. For contributing bloggers, SMI provides exposure, traffic (only content snippets are posted, not complete posts) and simplicity (no requirement to write exclusive content). Digg this! Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Digg this!

30 Awesome Blogging Guides, Tips and Resources


Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream.

The B2B Manifesto: Trust Building Comes First

Writing on the Web

I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Blog this on Blogger. Digg this! Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. How good is your “trust-building?&#

Measuring the Impact of Social Media in B2B Marketing


Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Digg this!

Best Content Marketing Guides, Tips and Tactics of 2010


7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. Digg this!

Best Web Presence Optimization Guides and Tips of 2010


Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. When appropriate, let key bloggers know about it.&# Digg this!

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Vote: What Makes You Read a Blog Post?

Writing on the Web

Bloggers agonize over headlines and still rarely get them right. Blog this on Blogger. Digg this! Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research.

Five Big Shifts in Social Media Marketing


TigerDirect, Wal Mart) to consumers and b2b buyers. To earn a buyer’s attention up-front, marketers must produce attractive content, whether through entertainment or games in the b2c space, or problem-solving, research-oriented materials in b2b marketing. Digg this!

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. Tell us about what you do and how you got into B2B marketing. I started experimenting with social bookmarking sites like Digg, del.icio.us

The Last Blog Post: The 4 Metrics That Matter

Modern Marketing

I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Greg Finn introduces a dozen tools and pages to help identify the most influential users to connect with on various social sites including Digg, Reddit, StumbleUpon and Twitter. Digg this!