Blogger outreach is more PR than social media


Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

How PR and Social Media Can Work Together


The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Digg this!

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Trending Sources

Can you digg it?

Anything Goes Marketing

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. Do you have any good Digg stories or other social network successes?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion.

The Nine Best Reputation Management, RSS, and Social Search Tools


Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. 2) Digg. Digg Reader is a tool for keeping up with sites and blogs.

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Best Social PR Guides, Tips and Tools of 2010


Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Digg this!

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Build some social media marketing backbone you big wuss


All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else.

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Writing on the Web

And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. Much easier to show than tell, and you can clearly see my four favorite resources for breaking bloggers’ block.

17 Realistic Ways to Get More Website Traffic


6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Blog comments are also a great way to demonstrate your expertise and to build relationships with bloggers and site editors. Traffic is to digital marketing like gasoline is to an engine.

Working at Home: Desperate House Bloggers

Writing on the Web

Blog this on Blogger. Digg this! Some days I feel scattered, like maybe I’ve got a bad case of Attention Deficit Disorder. Or, maybe my brain isn’t aging well. Here’s what happened yesterday and how it all worked out. It’s not that I forget things, although that happens too, but it’s more like I remember too much, all at once, and start doing one thing, realize I haven’t finished the other thing, etc.

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Blog this on Blogger. Digg this! How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish.

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Ryanair bullies a blogger.

Search Engine Results: 3 Tips for Savvy Bloggers

Writing on the Web

Blog this on Blogger. Digg this! No More Geek-Speak: SEO for Smart Bloggers. I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Thank you thank you, Brian Clark of Copyblogger. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types.

Connect Your Blog to Facebook Automatically

Writing on the Web

Blog this on Blogger. Digg this! Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

SEO for Mommy Bloggers


At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers.


Neuromarketing and How Content Marketing Works

Writing on the Web

Let me know if you have questions… Blog this on Blogger. Digg this! What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. I hope you enjoy it and learn something.

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How to Get Coverage in Blogs – Really


Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. Follow your targeted bloggers on Twitter. Digg this!

My social media marketing posts from 2011


In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Digg this!

Blogger Outreach for PR - Worst Practices


Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. If a blogger responds to an email you send, ignore it.

Content Checklist: Don’t Publish Without It

Writing on the Web

Blog this on Blogger. Digg this! I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post.

How to Make Content More Engaging: 10 Tips

Writing on the Web

Blog this on Blogger. Digg this! The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers.

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When Business Blogging Works Too Well…

Writing on the Web

In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Outsource, I say, get some guest bloggers to fill in. My solution is to start hunting for qualified guest bloggers who can write with passion about online marketing with content. Blog this on Blogger. Digg this!

What Google and Facebook Hide From You

Writing on the Web

Blog this on Blogger. Digg this! Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much.

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Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there? Blog this on Blogger. Digg this! Blogger’s Block Strikes Blog Squad…Blogger Bites Back.

How to Get Bloggers to Write About You


Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's bad for bloggers.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Blog this on Blogger. Digg this! Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

If you are using any other platform such as, Typepad or Blogger, then you will need to see if you can find instructions for this since I don’t know how to do it. Blog this on Blogger. Digg this!

Search isn’t about search anymore, it’s about social


Bloggers : while they may no longer be the only kings of the kingdom, bloggers have a lot of bang for the buck because not only do they have a lot of SEO mojo associated with their blogs, they tend to be shameless self-promoters and minor deities themselves.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog.

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Why You Should Be Happy Before You Blog

Writing on the Web

Blog this on Blogger. Digg this! Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Blog this on Blogger. Digg this! Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing.

3 Tips for Better Blog Writing

Writing on the Web

I don’t know any successful blogger who doesn’t struggle with these three things. Blog this on Blogger. Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses.

Content Curation: How to Become a Thought Leader

Writing on the Web

Blog this on Blogger. Digg this! Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write.

B2B Blogging Trends for 2011


To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Digg this!

Content Marketing Videos: Speak to Problems First

Writing on the Web

Blog this on Blogger. Digg this! What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me.

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26 Ways to Promote Your Blog Post

Marketing Action

However, many smart and successful bloggers do hold themselves to spending as much time promoting their posts as they did writing those posts. These bloggers advise a 50/50 split between content creation and promotion. Try out Digg , Alltop , , or BloggerScope.

Blogging Is Good Business – 8 Tips To Get It Right

Marketing Insider Group

The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites. And while blogger relations and SEO are effective, they can be more challenging to execute.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Blog this on Blogger. Digg this! No More Geek-Speak: SEO for Smart Bloggers. Search Engine Results: 3 Tips for Savvy Bloggers. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope.

Content Marketing with Stories: Better than Facts

Writing on the Web

Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Digg this! Good stories are what make a blog interesting and fun to read.