B2B vs. B2C: How Content Marketing Changes by Target Audience
SEPTEMBER 7, 2015
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.
RedPoint Offers Broad, Deep B2C Marketing Automation
Customer Experience Matrix
JANUARY 3, 2013
That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems.
What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
AUGUST 13, 2016
Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?
Infographic: A Marketer’s Guide to Posting on LinkedIn
OCTOBER 25, 2016
Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. The visitor-to-lead conversion rate on LinkedIn is 2.74
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.
5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.
The Pros of LinkedIn vs. Facebook for Professionals
Writing on the Web
FEBRUARY 21, 2012
These types of Facebook pages, however, are often most successful when running a B2C business, and your clients consist of consumers who use Facebook on a regular basis. LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform.
A Social Media Strategy for B2B Marketers
B2B Marketing Traction
APRIL 28, 2014
Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation.
Could LinkedIn Destroy Facebook?
OCTOBER 10, 2012
LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. LinkedIn got less attention.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
B2B Marketing: Top 100 Twitter Influencers
JULY 15, 2015
70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.
6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn
FEBRUARY 24, 2016
A big component of this change was adding more account-based marketing (ABM) elements to our marketing mix, and a significant chunk of our ABM execution takes place on LinkedIn. Here are six tips that have helped us succeed -- and succeed fast -- with ABM on LinkedIn.
8 Companies Totally Rocking Their LinkedIn Company Pages
MAY 14, 2014
Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn is a huge traffic driver for us," explains Journey Co-Managing Editor Jay Moye.
Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
SEPTEMBER 16, 2016
A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. The data is broken into three industry groups: B2B Software/Saas, B2B Business Services (e.g. LinkedIn Revenue Per Lead.
What LinkedIn’s New Tool Means for B2B Marketing Strategies
APRIL 18, 2016
My first marketing job was with a startup that served primarily B2B clients. I had the perfect mix of B2B marketing strategies and tactics to get our landing page out there. But this doesn’t mean that LinkedIn’s platform is going to be saving you work.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions.
6 Important LinkedIn Company Page Strategy Tips
JANUARY 14, 2016
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? Ask questions in your LinkedIn message content.
PPC for LinkedIn, What’s the Difference?
Modern B2B Marketing
JULY 19, 2013
Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? .
12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. Think Beyond B2B. Steal from B2C.
7 B2B Advertising Opportunities You Are Probably Missing
Digital B2B Marketing
MARCH 25, 2013
B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. LinkedIn Data Targeting.
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
JANUARY 30, 2012
Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. LinkedIn's conversion rate also outranked social media as a channel overall. But how efficient are the various different social channels in directly driving leads?
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn.
B2B social media: Highlights from new benchmarking research
The B2B Research Blog
AUGUST 3, 2011
B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.
The 6 Most Important Takeaways From CMI’s Annual Study
NOVEMBER 4, 2016
One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing.
5 Social Media Enhancements That Benefit B2B Marketers
JULY 25, 2013
by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook.
B2B Social Media: An Underutilized Method for Improving SEO Performance
MAY 26, 2016
From Facebook to LinkedIn, every generation is socially active. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. So, Why Does Social Matter to B2B Companies?
Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
JULY 23, 2012
Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Get ready to stuff your head with even more LinkedIn marketing knowledge ! The 7 Most Asked Questions About LinkedIn Company Pages and Groups.
14 Key Takeaways from the B2B Content Marketing Report
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. LinkedIn rules, Facebook…not so much.
The State of Marketing Technology, in 12 Charts
OCTOBER 18, 2016
Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing. B2B marketers think content marketing tools are key.
How To Make a B2B Company “Sexy” with Social Media [Infographic]
NOVEMBER 4, 2013
If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! 82% LinkedIn. 83% on LinkedIn.
5 Ways to Modernize Your B2B Branding and Marketing Online
JULY 24, 2015
Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing.
Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
MAY 24, 2017
But this continues to be a pervasive challenge for B2B go-to-market teams. To help answer this question, we reached out to thought leaders in the B2B space. B2B marketing and sales predictions from experts. To succeed in B2B markets, you must embrace this. Marketing and Sales continue to gain big data, AI and automation intelligence within B2B use cases. 9) Garrett Scott, Marketing Director, Quip – LinkedIn.
The Danger of Automatic Feeds in Social Media
The Effective Marketer
JANUARY 31, 2012
For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. For example, a B2C firm might use …. LinkedIn for business updates relevant to employees and stakeholders. A B2B firm might use …. LinkedIn as a recruiting channel. They specialize in niche, middle market B2B industries such as flame resistant apparel and thermoplastic injection molding.
6 Great B2B Business, Marketing, and Strategy Books
FEBRUARY 12, 2015
Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This book is useful for B2B business owners and marketers because it allows you to identify the key areas where you can specifically improve and grow your business.