Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Episode Summary.

B2B Thought Leadership 129

B2B Thought Leadership Ad Building B2B Marketing & Strategy 129

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Successful B2B software companies think hard about marketing measure Measurement has long been an Achilles heel for marketing.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Tip 6: Onboard and train employees. I’m willing to bet it’s LinkedIn.

Linkedin 108

Linkedin Paid Content Tips B2B Thought Leadership 108

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Without further ado, let’s jump into it. Listen here. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing.

Top of Funnel 276

Top of Funnel Buyer's Journey Trends Lead Scoring 276

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 104

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 104

ViewPoint

MARCH 7, 2018

This is a skill that we teach our associates, who spend their days making dials (80 to 100 a day) and engaging B2B sales prospects on behalf of our clients. What you may not know is that, after we’ve brought these good folks on board, we spend a lot of time training them—before they get on the phones. Pay attention.

PointClear 159

PointClear B2B Thought Leadership Lead Qualification Thought Leadership 159

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Subject-matter expertise for industry thought leadership. Think of it as another way to organically grow your brand. Drives more qualified leads. Establishes thought leadership.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Additionally, David is the lead consultant at Tenbound , a program that helps teams build an SDR infrastructure from scratch.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Tony Zambito

OCTOBER 3, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Webbiquity

JUNE 20, 2019

After all, they work for your organization. Check that all the information is correct, ensure links lead to helpful sites on your site, and actively post relevant updates. Your C-suite needs to lead by example. Brand exposure can help with company growth and can influence the narrative around your organization.

Linkedin 227

Linkedin Branding Brand Identity Ideal Customer Profiles 227

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Technology also caused the biggest difficulty for B2B content marketers last year. What content channels will get more money.

Marketing Report 90

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 90

Zoominfo

DECEMBER 13, 2018

Sales Gravy is an internationally recognized sales training and acceleration firm catering to the career development needs of salespeople and sales leaders. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. We strongly recommend you go check it out! 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Heinz Marketing

JUNE 25, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Anyone can go blank, lose a train of thought, or become distracted or confused if a key point is lost as we watch the importance of public speaking slip away from us.

Design 102

Design Effectiveness B2B Thought Leadership B2B 102

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Organizations that have been willing to remain flexible, listen to feedback, and address challenges head-on have learned hard lessons they can now apply to their businesses moving forward. Have a Plan A, B, and Maybe C.

Planning 273

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 273

Trade Press Services

NOVEMBER 26, 2023

Evoking empathy in B2B buyers, however, isn’t always easy. The solution to this challenge starts from building an empathetic culture within the organization. Empathy is not the same as sympathy, says Mark Marone , former director of research and thought leadership for Dale Carnegie. What Is Empathetic Marketing?

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. How to Build Your Customer-Driven Growth Engine.” In your inbox.

Marketing Management 105

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 105

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Guides and white papers are primarily used in content marketing/thought leadership applications.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Seismic

SEPTEMBER 14, 2023

We could bore you with our thoughts on the matter, but the numbers speak for themselves. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. However, the field is still in its infancy and is just beginning to become formalized within organizations.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

Heinz Marketing

OCTOBER 22, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here’s why the majority of change initiatives fail and how RevOps can lead change to help their organizations evolve and thrive. Amit Chadha shares How to Design for Disruption.

B2B Thought Leadership 72

B2B Thought Leadership Lead Gen B2B Thought Leadership 72

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. In most cases, there are no customer stories throughout profiles and content that support claims that leadership, sales, and marketing teams make.

Top of Funnel 159

Top of Funnel Ideal Customer Profiles Profiling Linkedin 159

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce.

CMO 200

CMO Marketing AI Paid Search Agency Work Management 200

Zoominfo

NOVEMBER 18, 2019

A group of men from your team recently joined him for a golfing trip — which no one thought to invite you on ( “Girls don’t like golf!”) During this trip, your male colleagues get ample time to develop closer relationships with their superiors, which can lead to professional growth opportunities down the line. .

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Ensuring that your company is producing effective content helps build brand awareness and consumer loyalty which ultimately leads to more sales. Leading with Empathy.

B2B Sales 103

B2B Sales Communities B2B B2B Thought Leadership 103

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Here we go! Tie your content to metrics that illustrate the importance of engagement and trust in the bottom line.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Vidyard

JANUARY 24, 2022

Sandler Training Blog 4.8 30 Minutes to President’s Club Podcast The 30 Minutes to President’s Club Podcast has emerged as one of the most followed podcasts in the world of B2B Sales. Not only will you get an all-star lineup of guests, but you’ll also get unfiltered talk about sales, leadership, and more. Sales Hacker 3.2

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer’s perspective.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. Lewis offers that by including inclusive language training within professional development, outcomes in every field will improve.

Storytelling 86

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 86

ClearVoice

MAY 10, 2024

It’s an asset that can drive alignment across your entire organization. Effective content not only provides answers but also empowers customers, leading to increased satisfaction and a stronger brand connection. 95% of B2B buying decisions are directly influenced by content. First up is Internal Communications.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

xiQ

APRIL 23, 2020

Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers? Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. Redeploying Efforts to Create Thought-Leadership Content.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99