Adobe Experience Cloud Blog

AUGUST 19, 2016

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. If not, you’re not alone.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 4, 2015

Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). Wouldn’t that be grand?

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

QuanticMind

JUNE 13, 2016

The Argyle Chief Marketing Officer Leadership Forum, #ArgyleCMO—held on June 8th in San Francisco—packed a tremendous amount of insight and inspiration into just one day. Market at scale: Using machine learning and data science. He gave the example of a beer company that thought pairing food with beer would increase sales.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Allocadia

JUNE 7, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. What does it mean to be data-driven? The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. If you’re familiar with the 80-20 rule of content marketing, you know that the real work doesn’t start until after you’re done writing. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Adobe Experience Cloud Blog

APRIL 10, 2014

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. Our expo hall has been certainly been a center of innovation this year with our partners sharing their latest and greatest tools to make the marketing life an easier one. Most Dramatic Business Impact–B2B Small/Medium Business.

Keywords 48

Keywords Practices Customer Satisfaction Opt-out 48

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Top Rank Marketing

OCTOBER 5, 2023

What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections? B2B Marketing Insights From Kris Rudeegraap You’ll also find a complete transcription of Kris’ fascinating podcast episode below.

B2B Marketing 102

B2B Marketing B2B Ideal Customer Profiles Work Management 102

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Webinar Metrics 94

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 94

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Timestamps/Outline.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Heinz Marketing

OCTOBER 18, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ What is the Future of Marketing Work? “ My guest is Deb Wolf , CMO at Integrate.

Top of Funnel 103

Top of Funnel Digital Marketing Funnels Lead Ranking B2B Sales 103

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Content marketing was just taking off, so it was mysterious to the masses. What is content marketing? Content marketing is a conversation that leads to credibility. Responses included: “You’re a what?”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Vidyard

SEPTEMBER 11, 2019

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 Make B2B videos on YouTube two minutes or less.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

FEBRUARY 19, 2021

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. How Long Should Video Be on Digital Channels? Email Marketing Video Length 2.4 Thought Leadership Video Length 4.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Convince & Convert

MAY 31, 2012

Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). We’ll talk about Eric’s social media stat of the week in a minute here, but I’d like to talk about something else statistically oriented. Jay’s Thought of the Week. Listen Now.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. ” This sounds like a case study for great content that was really marketed well. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. ” This sounds like a case study for great content that was really marketed well. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. What Is Content Marketing? 7 Types of Content Marketing Channels.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Content Marketing in Specific Industries. Content Marketing in Specific Industries.

Resources 124

Resources Top of Funnel Content Paper 124

Vidyard

JANUARY 24, 2022

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Vidyard 1.3.5

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Heinz Marketing

NOVEMBER 9, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And we touch a little bit on the interactivity between sales and marketing and driving predictable pipeline. Nimmy: Sure.

Top of Funnel 91

Top of Funnel Enterprise Management Thought Leadership B2B Thought Leadership 91

DivvyHQ

SEPTEMBER 27, 2018

What does this have to do with content marketing strategies? Well, marketers are no different from the general population in that we feel compelled to say “yes.” It’s tough to argue with the stats about people loving video. . That is, you’ll want: A content marketing mission statement. And how about video?”.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Single Grain

MARCH 2, 2020

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. 81% of businesses use video in their marketing strategy, a 63% increase since last year. Too often, marketing campaigns are built to include everyone but result in interesting no one.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

SnapApp

FEBRUARY 18, 2016

Is there one marketing email you just can’t wait to open? Email marketing — when done well — rings true to the audience. Email remains one of the most important channels for marketers to communicate their message. Harvard Business Review declared that data is the next big thing in content marketing.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59

SnapApp

FEBRUARY 17, 2016

Is there one marketing email you just can’t wait to open? . Email marketing — when done well — rings true to the audience. Email remains one of the most important channels for marketers to communicate their message. Failing to connect with an audience on their terms costs your company revenue down the sales funnel. .

Email Marketing 48

Email Marketing Planning Work Management Marketing Management 48

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

B2B Marketing Zone Posts

JANUARY 4, 2011

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40