Adobe Experience Cloud Blog

DECEMBER 19, 2018

The Sales Stats You Need to Know. Value is not only one of the 9 keys to B2B sales success , but also at the center of the sales competency wheel. The post 28 Remarkable Sales Stats Leaders Need to Know for 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Stats B2B Thought Leadership Opinions Thought Leadership 134

Webbiquity

FEBRUARY 23, 2016

But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 18 Facebook Stats and Facts. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. The biggest contributor to organic search rankings, which is where most B2B buyers start their journey. Owned Media Stats and ROI. Earned Media Stats and ROI. So, does paid media work? Image: CMI.

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Paid Content ROI Paid Search Agency Media 360

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

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Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Marketing Insider Group

JANUARY 4, 2021

Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment).

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. consultancy, that stat sets alarm bells ringing, so we decided to investigate. Meaningful, prospect-centric thought leadership can be a powerful weapon in the arsenal of the sales team.

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Thought Leadership PR B2B Thought Leadership B2B Sales 62

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. It’s not a sales pitch. Feature Photo by Rodolfo Clix from Pexels.

Work Management 278

Work Management B2B Marketing Marketing Management Budget Programs 278

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why do explainer pieces work well for B2B firms?

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Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. 91 percent of B2B marketers use content marketing. That doesn’t mean that the content isn’t high-quality and educational, or that it doesn’t illustrate thought leadership.

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Lead Ranking Lead Scoring CMS Development Content Marketing 287

Marketing Insider Group

MAY 13, 2020

Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business. Activate employees passions and expertise to empower all the company’s teams to spread our thought leadership. It might be us. Tie Everything to Quantifiable Business Outcomes.

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Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 311

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success. Next, Transform Your Corporate Culture.

Work Management 207

Work Management Paid Search Agency Marketing Management Advertising Agencies 207

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. What these Stats Mean for Marketers. Marketing Automation: Your Thoughts.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. While many employee advocacy statistics are from older studies, we’ve assembled the most recent stats on how advocacy really impacts brands.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. Google says it won’t penalize AI content for things like stats, weather and sports scores.

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Marketing AI Webinar Metrics Content Marketing Planning 267

Engagio

APRIL 12, 2024

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? B2B customers value personalized experiences and solutions that precisely meet their business requirements. Additionally, the lifetime value of a retained customer is incredible.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Backing up information with relevant stats can solidify points made throughout a B2B blog. Let’s talk!

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Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . But mobile selling is now coming into its own, both with B2B and B2C consumers.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

SnapApp

APRIL 18, 2016

If you need to express the importance of a strong marketing technology stack, pull a few of the statistics below, and share them with your leadership team. Stats About Marketing Technology Stack Growth & Success. What These Stats Mean for Marketers. Your Thoughts on Marketing Technology Stacks. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

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B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

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Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. Obvious answer: they’re thought leaders in the industry. Unless you’re selling fashion accessories or nutritional supplements, B2B brands should juut focus on 1 or 2 platforms to get their content out there.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. The solution? Streamline that workflow. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. The audience is primarily B2B , highly educated, and higher earning. Share thought leadership. 93% say it’s an integral part of their strategy. 86% of video marketers say video has increased website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. Industrial blogs are an integral part of manufacturing content marketing.

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Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. In fact, latest stats from 2022 show that organic content could be making a comeback. That stat alone should tell you the importance of organic social media engagement. Leverage your senior figures.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

MAY 9, 2017

How are B2B marketers, in particular, using content personalization to their advantage? Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”. Do they personalize certain types of content (e.g., About Paula Crerar.

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Personalization Work Management Marketing Management B2B Thought Leadership 151

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Let’s go back to that first stat for a second. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. who is aligned with your thinking and can coach your messaging to the rest of the leadership team. More than half of customers think brands could do a better job of engaging them.

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B2B Thought Leadership Thought Leadership Marketo CMO 134

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. They can share their thoughts on things like: Industry changes and what’s in store for the future. If that’s any indication, your B2B buyers don’t trust branded content either. Why should you expect B2Bs to prefer anything different? Get Leadership Involved.

Content Marketing 275

Content Marketing Planning Webinar Metrics Content 275

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall. 6 Ways to Optimize Video Content like a B2B SEO Pro. Getting Leadership Onboard.

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B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. But the stats don’t lie. However, for content marketing to work, it must be well-executed.

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Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Strategic-IC

DECEMBER 15, 2021

This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. 10) 8 reasons why ABM is not just good B2B Marketing. 91% of B2B Marketers report bigger deal sizes with ABM. But the question remains: Is ABM just good B2B Marketing? Our position is clear.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

PureB2B

JUNE 14, 2021

Such stats only go to prove that justifying a marketing budget to the CFO is hard. B2B influencer marketing: While many in the B2B industry consider influencer marketing primarily a B2C tactic, it can also work in the B2B sector, particularly for IT products. Final Thoughts. However, it is not impossible.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Transparent volume stats for nearly every asset & exchange. Passion for high character leadership. They are followed by an average of 3,197 other Twitter accounts.

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Twitter Startups Work Management Marketing Management 261

Crimson Marketing

APRIL 16, 2015

60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. Only 44% of #B2B marketers have a documented #contentstrategy Click To Tweet. 87% of #B2B buyers say content has an impact on vendor selection #contentmarketing Click To Tweet. search, social media, events, thought leadership).

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Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100