Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. LinkedIn is still the quintessential B2B social media platform. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Put yourself in the shoes of all the journalists, influencers, and thought leaders out there. Ways to Get Free Press.

Press 88

Press Tips Business B2B Thought Leadership 88

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The site publishes 3 to 5 new stories a week , and shares those stories on Nutanix social channels and a weekly newsletter. Source: SEMRush.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Trade Press Services

NOVEMBER 13, 2023

Many editors prefer materials from industry experts and thought leaders over journalists because they can address real audience problems with experience from the trenches. While compelling headlines grab a reader’s attention, controversy alone won’t make insights worth publishing. What does “proven” mean?

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Launch Marketing

OCTOBER 18, 2023

For example, “B2B Marketing Strategy | Launch Marketing”. As brand awareness increases, so will leads and customers. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Topic (industry trend, thought leadership, etc.)

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Marketing Craftmanship

SEPTEMBER 15, 2013

B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly having endured the most recent decade’s harsh economic conditions. Earned Media – Press releases announcing corporate anniversaries are of little interest to most journalists. But activity is not the benchmark for success.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

Sword and the Script | B2B

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Did you know?

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. With a minor disguise, they could make a trip across the street to their competitor and figure out what their prospective customers were lacking.

Work Management 62

Work Management Marketing Management Lead Ranking Lead Scoring 62

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Marketing News Tonight with Charles Head.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

NuSpark Consulting

JUNE 13, 2014

There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. The experts have reached their conclusion, the reports have been published, and the facts speak for themselves: PR can have tremendous impact on B2B lead generation. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. 2. Sales Hacker. 9. SalesPOP!

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. Jump to Best B2B Podcasts. What is a B2B Podcast? The Top 11 B2B Podcasts. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Jesse doesn’t adhere to a regular publishing schedule. Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. 2021 B2B Content Marketing: What Now? Enjoy these top content marketing posts of the week! By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”. Customer experience (CX) and User experience (UX).

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Hinge Marketing

JUNE 25, 2020

In most B2B and professional services situations you will not only be interested in the individuals you will be engaging with, but also their firm. In most professional services and B2B situations, you’ll want to explore all three levels of research described above. Leadership and organizational units. Press coverage.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Lake One

SEPTEMBER 1, 2020

Below we’ve compiled 7 B2B SaaS social media examples and why they work. So why not showcase that product where your customers are hanging out… on social media. Those views usually translate to likes- when you’re publishing relevant content. Business Focused B2B SaaS Marketing Metrics. Offer Tips in Simple Formats.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. SalesPOP! The SalesPOP!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. B2B Marketing Exchange. It’s entirely free.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

ViewPoint

APRIL 23, 2013

This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog. Parallel Thoughts. Changing B2B buyer behavior patterns mean that relying on the traditional BANT (Budget, Authority, Need and Timeframe) qualification approach isn’t going to improve the situation.

Process 120

Process Work Management Marketing Management B2B Thought Leadership 120

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. In the end, it felt less like PR was pushing a bunch of press releases from inside a bubble. But enough talk.

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

PureB2B

DECEMBER 12, 2016

It also positions you as a thought leader in your industry. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Press Releases. How Does Content Syndication Work? Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62