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How To Make Marketing An Invaluable Function

Marketing Craftmanship

In my experience, the sales team typically forgets to ask prospects how they’ve learned about the company or product. The Holy Grail of Sales and Marketing Alignment. Marketing and sales alignment must be the highest strategic goal for every marketer. Gain a firsthand understanding of the sales process.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

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The Sales Leader's Guide to Performance Management

Hubspot

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 Why Sales Performance Management Matters.

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3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. In short, yes.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

A webinar is a virtual seminar. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

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Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers.