Buzz Marketing for Technology

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. ve written. TrackBacks (0). Share on Facebook.

Web 2.0 100
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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In much of industry, the idea of “Digital Transformation” has taken root.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Implementing a data warehouse is traditionally a long, costly and risky process. When you add automation to the mix, you can load, clean, integrate, and format the data in record time. They would spend on average 35 hours just processing data before they could begin analysis. Approaches that allow for both speed and agility.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

For Amazon, staying competitive will either require rolling out a slew of its own physical locations (which is a possibility considering its test store concept last year) or establishing partnerships with 3rd-party brick-and-mortar retailers (something it is very much in the process of doing). Well, and install the lockers.

Amazon 100
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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

And hopefully help you in the process. I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training.