Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not!

SEO 243

SEO Lead Ranking Content PR 243

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Research and Markets ) Artificial intelligence statistics Savvy content marketers are already using artificial intelligence and automation. G2 ) As of January 2023, 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Optinmonster

JULY 15, 2021

Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. In this guide, we’ll show you the best tools in the market that automate email processes and deliver results. Why Automate Email Marketing for WooCommerce? OptinMonster.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

ClickZ

OCTOBER 20, 2020

30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Automation software can assist in narrowing down your target audience. Leveraging automation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Webbiquity

JULY 11, 2023

Top experts from the IT industry were brought together to appear on the company’s podcasts, radio shows, and videos. Employ Workflow Automation – Let Technology Do the Heavy Lifting Behind the glossy Instagram posts and compelling content pieces lies a complex infrastructure of collaboration and coordination.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Marketing Insider Group

JULY 13, 2021

billion users around the world are using email, 293.6 Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Pop-ups (when they’re done right) can significantly drive conversions.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. Intelligent automation, or repetitive tasks, is the starting point for most people. Let’s use podcasting as an example. Not just writing tools but image generation, video generation, audio generation and analysis.

Marketing AI 114

Marketing AI Training Marketing & Strategy User-Generated Content 114

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content. Paid is often targeted at direct lead generation. It’s worth the time to learn.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

illumin

JANUARY 16, 2024

Meta is growing and shifting alongside its user base – evolving to fit market needs. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025. For a third quarter in a row, CPMs on Instagram dropped.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Automation. Promote content across platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Convince & Convert

MARCH 16, 2015

PetRelocation has done this by utilizing user-generated content to share stories that potential customers can connect with emotionally. The PetRelocation marketing team is small, so they rely on their sales and client care team to help pull in user-generated content. ” (highlight to tweet).

Work Management 137

Work Management Marketing Management Automation Content Marketing 137

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Also works for editing podcasts, and includes screen recording, clip creation and transcription. And it supports the data needs of the entire firm, from manufacturing to finance.

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Outgrow

MAY 17, 2022

We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. Saksham Sharda: When would you say is the right time to implement marketing automation? About our host: .

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

illumin

OCTOBER 13, 2023

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. It utilizes various audio channels such as radio, music streaming services, podcasts, and smart speakers to reach and engage target audiences. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Outgrow

DECEMBER 3, 2021

It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. Emails generate $38 for every $1 spent, which makes up for a 3800% ROI. Inactive User Email Template. How you can benefit the user.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

ConvertKit

MAY 28, 2021

If you need help setting up templates and automating this process, check out our integration with referral marketing platform newsletter referral platform Sparkloop. This tool creates unique referral links for each user and allows you to manage a tiered reward system with ease. Podcast sponsorships. Image via Sparkloop.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

LeanData

JANUARY 5, 2023

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Not only is it expensive to solve every automation problem with an engineer, it takes more time. .

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.) Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Martech

MAY 26, 2023

Automated content generation We all know that content creation can be time-consuming. AI-powered content generation tools can automate repetitive tasks and save you precious time. These tools quickly sift through large volumes of data, identify relevant information and generate initial drafts.

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

Metadata

AUGUST 15, 2023

Through AI and automation, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to automate their campaigns and drive more revenue.About Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

LeadSquared

JULY 12, 2015

In this episode, the discussions were on Marketing Automation trends, the importance of lead capture, and how lead generation and marketing automation work together. Ecommerce marketer has to figure out how to convert website traffic and mobile app users, to orders. TA: What are some trends in marketing automation ?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Trends Automation 52

Contently

APRIL 4, 2023

But getting more out of your existing content marketing resources means challenging anything that is detrimental to the site visitor’s user experience (UX) and the reader experience (RX). Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Scoop.it

JANUARY 28, 2021

Automation tools. With the help of automation tools such as Drip, Convertkit, and SendinBlue, you can create customized email workflows and send relevant emails according to the subscriber’s actions. In the B2B sector, users are more likely to trust business domain email addresses rather than Gmail, Yahoo! These tools are: i.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Optinmonster

AUGUST 31, 2022

How to Automate Lead Segmentation. OptinMonster is the best lead generation software and can easily display specific optin marketing campaigns to specific segments. OptinMonster integrates with many different marketing automation tools. The best way to find what works is to test, analyze, and test some more. InactivitySensor.

Segmentation 69

Segmentation Lead Ranking Lead Scoring Sales Qualified Leads 69

SmartBug Media

JANUARY 5, 2022

In the second episode of the The Intelligent Inbound ® Podcast , Jen Spencer, President of SmartBug Media®, speaks with Mike Tatum, a Demand Generation Manager at Momentive (formerly known as SurveyMonkey). Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . However, there’s a caveat here that goes overlooked: These users likely haven’t asked to be contacted yet. hours to 33.3

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Contently

MARCH 16, 2023

Building Efficient Workflows Workflows are at the core of meeting your content strategy goals, whether that be driving traffic from organic search, generating revenue, or anything in between. With Contently, you can get internal or external SMEs to review content, whether they are a user on the platform or not.

Efficiency 136

Efficiency Design SME Budget Programs 136

Kevin Indig

JULY 10, 2023

Instead of trying to reach potential members through social media or forums, the best advocates are typically early users with high engagement. Everett Rogers’ Diffusion of Innovations model describes how innovations are picked up by different groups of users: innovators, early adopters, early majority, late majority and laggards.

Communities 52

Communities Enterprise Management Work Management Startups 52