Salesforce Marketing Cloud

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list? Why is building an email list important? How do you maximize the value of your email list? What are some common email list mistakes? What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Build an Opt-in Email List. Keep Your Website Updated.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Webbiquity

MAY 4, 2020

Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features.

Marketing Automation Services 286

Marketing Automation Services Email Marketing Marketing Management Tools 286

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Check out the video below from CMWorld 2019 for a good overview. Content Management System.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

SendX

FEBRUARY 25, 2019

Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. One option that you may have never thought to use is email marketing automation.

Marketing Funnels 158

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 158

Stevens & Tate

MARCH 11, 2021

This can be quite difficult to do manually, which is why most businesses are turning to marketing automation. What is Marketing Automation? Marketing automation is an automated process that allows you to target leads based on their behaviors at different points in the buyer’s journey. How effective?

Marketing Automation Services 79

Marketing Automation Services Lead Nurturing Marketing Automation Lead Scoring 79

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Content upgrades can take many forms.

Lead Generation 393

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 393

Litmus

NOVEMBER 9, 2021

When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. Since there are plenty of reasons why a subscriber goes quiet , there’s a variety of email campaigns you can use to turn the situation around: Browse abandonment.

Automation 98

Automation Opt-out Opt-in Trigger Marketing 98

Sharpspring

APRIL 23, 2020

It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Sharpspring

FEBRUARY 10, 2020

As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes. As a result, more and more marketers each day are getting started with email marketing automation to help boost business. How Does Email Marketing Automation Work?

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

Optinmonster

JUNE 14, 2024

Here are some of the top benefits of cleaning your email list: Better (& More Accurate) Engagement Metrics As an email marketer, you spend a lot of time and energy measuring the success of your email campaigns. Find the most recent campaign that you sent to the list you want to clean. The good news?

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Zoominfo

FEBRUARY 12, 2024

Opt for a tool that balances sophisticated features with ease of use to effectively support your go-to-market strategy. They do this by providing accessible sales insights and automating routine tasks. Sales Outreach Tools Sales outreach tools are essential for automating and optimizing interactions with potential customers.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Few characteristics of an email blast.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. GDPR Wars: The Killer Content Awards Strike Back. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania.

Email Campaigns 45

Email Campaigns Campaigns Opt-out Opt-in 45

Vision6

APRIL 17, 2024

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. The goal(s) you create for your marketing campaign will drive the kinds of content you create. Specific: What are you trying to achieve? Achievable: Is your goal possible?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process?

Ideal Customer Profiles 101

Ideal Customer Profiles Case Study Case Studies Opt-out 101

Convert

SEPTEMBER 30, 2020

A powerful email involves using customer data to ensure the right messages are sent to the right customers at the right time. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. What does the martech stack for an Australian B2B office supplies dealer look like?

Paid Search Agency 100

Paid Search Agency Marketing Automation Services Work Management SMS 100

SendX

MARCH 30, 2020

An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. It doesn’t have to be fancy, ninja ESP.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SmartBug Media

JUNE 2, 2022

This is an automatic reply sent to anyone who sends email to a specific address. Make sure to set an “Out of Office” autoresponder. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Content Marketing. Double Opt-In.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Sharpspring

NOVEMBER 17, 2020

These top trends include automated campaigns, mobile marketing and chatbots. Importantly, automation is the key to each of these! Keep reading to find out what you need to know about these top marketing trends for 2021. Trend #1: Automated Campaigns. Your landing pages need dynamic web forms as well.

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Webbiquity

JULY 28, 2022

An email announcing the new product gets customers excited and eager to test out different offerings. Allset’s email for app launch. The CTA is among the most essential elements of an emailing campaign. Allset effectively utilizes that in this email design. An email announcing early access from InVision.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. This can hinder email performance, as great content may go unnoticed.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. This permission of “here is my email, please send me content” means you’re only reaching out to those who want to hear from you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Webbiquity

NOVEMBER 19, 2019

Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. For the next few weeks, you can get some incredible deals on some of the best martech tools out there. Email Marketing. You want to be the expert your company or clients turn to. ” You can!

Tools 240

Tools Amazon Paid Search Agency Small Business Marketing 240

Content Standard

MARCH 20, 2017

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Let’s find out. Expired Lists.

Email Campaigns 46

Email Campaigns Campaigns Sales Genius SMB 46

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 73

Burn Rate Opt-out Opt-in Ad Frequency 73

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. They are usually used to promote a specific promotion or piece of content.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

BenchmarkONE

SEPTEMBER 16, 2020

When looking for new, creative email marketing tactics , our go-to is to examine what others are using. Dynamic content is the least-used email marketing tactic , coming in behind automation, mobile-optimization, contact segmentation, and personalization as a must-do strategy. What Is Dynamic Content? What gives?

Email Marketing 89

Email Marketing Top of Funnel Marketing & Strategy Marketing Strategy 89

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

eTrigue

OCTOBER 2, 2021

How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” Currently, 74 percent of consumers prefer to receive commercial communications via email. But instead, I’m just annoyed.

CAN-SPAM 78

CAN-SPAM Opt-out Marketing Automation Services Opt-in 78

Zoominfo

MAY 5, 2019

For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates. In this scenario, you would dedicate more resources toward content creation or B2B email list development. Is your marketing automation tool getting the job done? Are there any tools you’d like to try out?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231