SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Standardizing your data sets will allow you to easily compare and contrast results. When it comes to data, occasionally less is more.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Envy

JANUARY 20, 2022

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. There are various reasons for your database being messy or just plain filled with junk: Your contacts’ emails are incorrect, why? Contacts that opt out of your email subscriptions often remain in the email list.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

Zoominfo

FEBRUARY 28, 2018

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Remove the guesswork from lead management by implementing an automated lead scoring system. Score your leads.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

DealSignal

FEBRUARY 18, 2024

On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Keep in mind, not everything should be automated.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Customer Experience Matrix

OCTOBER 4, 2011

This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. I’ll list them here and also add them to my previous list of mid-tier marketing automation systems so that future visitors will find the complete set in one place. Can be hosted by a service provider or run on-premise by the client.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Binary Demand

JULY 21, 2023

Technographic data pertains to the technological tools and systems individuals or companies employ. It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure , server type, and CRM platform. ps2id id=’cleansing-b2b-data’ target=”/]How to Cleanse Your B2B Data?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

MARCH 4, 2018

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. Instead of living in on-site software systems, CRM data is hosted on the cloud.

Process 130

Process Enterprise Management Work Management Marketing Management 130

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

JULY 27, 2023

On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Keep in mind, not everything should be automated.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Contacts with no email opens can move to marketing suspended after a shorter timeframe, say 6 months on average.

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Data providers, verification tools, and email marketers can minimize the possibility of hitting a spam trap, but they cannot completely eliminate the risks. DiscoverOrg has industry-leading data quality and contact refresh rates (60 days).

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Remove the guesswork from lead management by implementing an automated lead scoring system. Score your leads.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

OCTOBER 5, 2021

Internal data refers to intelligence that a company generates and maintains on its own. This type of data is not meant or public consumption. Because B2B data decays so rapidly, you must prioritize data maintenance in order for this type of initiative to work.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. CRM was that way for sure.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

DealSignal

FEBRUARY 1, 2024

ZoomInfo and Apollo: Which B2B data platform is better for your business? ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. While the platform boasts a considerable volume of data, its reliability and timeliness are not assured.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

APRIL 11, 2022

On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Lack of automated systems. Keep in mind, not everything should be automated. Poor quality data.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Engagio

OCTOBER 31, 2019

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in. Goodbye data nightmares.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

DealSignal

AUGUST 30, 2021

Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DemandMatrix

JULY 1, 2020

Yet, a dirty data can create havoc for marketing and sales forces, costing 12% of overall revenue. A research in the US market states that 33% organizations make decisions depending on their CRM data. How hygienic is your data? Data quality usually detected when reported by employees, prospects or customers.

Data Hygiene 59

Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

SalesIntel

JUNE 9, 2023

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. Data Accuracy Data accuracy is paramount when selecting a B2B data provider. Every contact is verified every 90 days by our team to maintain 95% accuracy of our data. The Issue: 62.5%

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers. Analyze and apply your data.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Ranking Lead Scoring 170

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. It provides information that takes up your time and leads teams to lose faith in the CRM and one another.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

InsightSquared

AUGUST 28, 2019

We aren’t Salesforce consultants (close to it though), but InsightSquared is able to provide visibility into where data isn’t being inputted or updated to provide your team with best practices to create a culture of accountability. The Road to a Cleaner CRM. Are they supported by clear entry and exit criteria between each stage?

Forecasting 218

Forecasting CRM Process Startups 218

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? Duplicate Contacts.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96