Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. BIIA’s most recent conference in Bangkok was a sellout.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Martech

DECEMBER 14, 2022

If you’re looking to advance your career in marketing operations and get out of the execution and into the strategy,” said Sharaf, speaking at The MarTech Conference , “looking at self-service options for your marketers can really get you on your way.”. Most marketing automation tools let you create different roles for different users.

Work Management 102

Work Management Marketing Management Marketing Automation Services Organization 102

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Besides Eloqua which really pays my rent? You can catch up on everyone we’ve featured thus far in the “How I Work” series here. What is your email management strategy?

Eloqua 45

Eloqua Work Management Marketing Management Product 45

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. a new analyst report).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. We know that we need to embrace content marketing and the underlying strategy, but the focus at #MME15 and conferences in general is how do we do it better?

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). An engagement model – often called a scoring engine – measures the amount of effort and time that someone has spent on your website, in your events or in meetings.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. I discussed RPM with both Eloqua and Marketo during Dreamforce.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

APRIL 11, 2011

Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. One of the key themes that resonated during the conference was the shift in power to the B2B buyer. I recently had the opportunity to attend the Sales 2.0

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media and content marketing are not inexpensive, they’re just different expensive.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Come see us next week at the MarTech Conference in San Francisco, or the week after (May 16-18) at SiriusDecisions in Las Vegas. And boy did the events deliver! .

Marketo 67

Marketo Eloqua Marketing Automation Services ABM 67

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. Oracle Modern Marketing Experience March 31 – April 2, 2015 Las Vegas, Nevada. Oracle is bringing it back, in Las Vegas this year. Marketing Innovations Summit April 29-30, San Francisco, CA.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Overall, it was a great conference and I learned a lot. Tags: lead management marketing automation. If you attended, please leave a comment about your experiences.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About the MIT Sloan CIO Symposium The MIT Sloan CIO Symposium is the premier global conference for CIOs and digital business executives to become more effective leaders.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

chiefmartech

APRIL 4, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Industry Impact Should established marketing automation players be worried about HubSpot’s sudden infusion of capital?

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

DECEMBER 10, 2013

This year at Vidyard we experimented with marketing campaigns for conferences and we want to share some tips everyone can adopt for better return on investment when it comes to booking a booth. To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce.

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Campaigns Tips Landing Pages Conference 50

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

Vidyard

NOVEMBER 14, 2016

iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Marketing Automation and Video are a Match Made in Heaven. Several of our speakers came from the marketing automation space, but their views on video were far from biased. Open bar throughout a conference? Let that soak in. viewtopia16 pic.twitter.com/SOM3LD2MNW.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails. These tools won’t automate trust. Everybody’s doing it.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The MIT Sloan CIO Symposium is the premier global conference for CIOs and digital business executives to become more effective leaders. About the MIT Sloan CIO Symposium.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Customer Experience Matrix

MARCH 23, 2011

Both are needed for marketing automation to reach to a wider audience. Infusionsoft this week staged the official coming out party for its latest release at its annual Infusioncon users conference. Other savings come from running simple automated processes against that integrated data.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120