Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. And your automated messages will be more meaningful to them. Try the reverse-engineering approach.

Marketing Automation Services 123

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Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. The importance of accessible email experiences in every email program was chatted about across many conferences this year.

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Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. Results” because nobody today would think of driving customer experience without data.

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Conference CMS Development Digital Asset Management Marketing Automation Services 124

Martech

OCTOBER 2, 2023

Automating it will doubtless increase efficiency and accuracy. Another place that can help revisit fundamental issues are conferences – like the MarTech Conference. Further, when we automate learning experiences, new challenges will also present themselves. Consider data hygiene, one of those pieces of grunt work.

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Automation Marketing AI Data Hygiene Case Studies 119

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. Using free versions to grow marketing automation has consistently failed in the past, probably because people attracted by a free system aren't willing to do the substantial work needed for marketing automation success. HubSpot does seem to be working on that.

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Marketing Automation Services Hubspot Conference Marketing Automation 0

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. Results” because nobody today would think of driving customer experience without data.

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Conference CMS Development Digital Asset Management Marketing Automation Services 112

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. .”

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Marketing Automation Services Marketing AI Marketing Automation Automation 119

Martech

NOVEMBER 2, 2021

Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. ” Marketing automation remains an important piece of ops teams, but the changing digital landscape necessitates complementary solutions. Growth through marketing automation and integration.

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Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

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Lead Capture Case Study Case Studies Conference 74

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: We’re at a HubSpot conference, so I know that’s your CRM. The post A sales-side view of marketing, automation and AI appeared first on MarTech.

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Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 125

Martech

SEPTEMBER 29, 2022

That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. And that’s where tools like marketing automation and sales sequence tools can be a blessing or a curse.”. How can brands keep up with the fast-changing and ever-increasing customer expectations? Get MarTech! In your inbox.

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Conference Enterprise Management Marketing Automation Services Work Management 108

Customer Experience Matrix

APRIL 15, 2015

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. I actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors. I’ll try to write about them once that happens.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

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Conference Marketing AI Peer-to-peer B2B Marketing 105

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. The first thing that I always tell people in optimizing the intake process is that garbage in is garbage out,” Sharaf said, speaking at The MarTech Conference. However, just having a MAP isn’t enough. That starts with optimizing the data intake process.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Automation Optimization 112

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input. Get MarTech!

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

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Conference Work Management Budget Programs Marketing Management 94

Oktopost

MARCH 23, 2020

This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. What is Marketing Automation? Automation Platforms, Analytics, CRM Integration. Did You Know?

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Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. The post Keeping up with ABM: tips from the FlipMyFunnel conference appeared first on Biznology.

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Account Based Marketing ABM Conference Tips 116

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. The issue today is that the pandemic induced digital behaviors that have ratcheted up the importance around automating decisions in CX.”.

Automation 95

Automation Lead Ranking Lead Scoring Mobile Marketing 95

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

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Conference Marketing Automation Services Peer-to-peer Vendors 120

Hubspot

AUGUST 19, 2020

For some reason, whenever I hear the words "marketing automation," I think of the " Transformers " movie with Shia LaBeouf and Megan Fox. Instead, let's focus on how marketing automation can benefit your business. Marketing automation is the process of making systems or processes occur automatically within a software.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Work Management 101

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. But the more interesting response is to automate content creation and selection directly, using the detailed information to create new content and to send the most appropriate content to each individual.

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Conference Marketing Automation Services Content Customer Satisfaction 120

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Complex automations.

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Marketing Automation Services Intent Marketing Automation Email Marketing 130

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass. Pardot’s Secret.

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Marketing Automation Services Marketing Management Conference Vendors 100

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

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Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Average user rating: 9.53 (out of 10). Total reviews: 156.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

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Marketo Marketing Automation Services Conference Work Management 120

chiefmartech

JANUARY 27, 2020

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference , April 15-17 at the San Jose Convention Center. Erin Rowles , Director of Marketing Technology and Automation at Deluxe Corp. The agenda is 95% complete — a few surprise additions are in the works. …and more!

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Salesforce Marketing Cloud

APRIL 27, 2022

Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those job gaps. . asked Jeff Burnstein, president of the Association for Advancing Automation (A3). Automation is playing a key role in that.”. Automation can help streamline your business.

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Automation Enterprise Management Work Management Paid Search Agency 98

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. The full list is available here on the MarTech Conference site. Many firms were familiar to me but others were new.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. They'll be even easier to avoid as screens get smaller and automated assistants get better at screening out things their masters don’t want to see.

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Mobile Marketing Conference CRM Mobile Advertising 136