Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Three-quarters (74%) of SMBs are interested in using AI or automation, and 55% said their interest has grown over the last six months.

Marketing AI 98

Marketing AI SMB Automation Tools 98

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. A solid CRM – MAP integration requires two-way communication. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

DECEMBER 27, 2023

No wonder many companies go for automation. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads. Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Inbox Insight

MAY 24, 2024

Understanding where your leads are coming from and how they are filtered is crucial for ensuring you receive high-quality contacts tailored to your business needs. Sales and CRM integration A lead generation company should integrate seamlessly with your existing CRM and sales workflows.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

B2B Sales 73

B2B Sales Top of Funnel Automation Personalization 73

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Sales CRM and Marketing Automation Systems Integration.

Top of Funnel 273

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 273

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? If you’re ready for rubber to meet the road, go deep into these case studies. Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

LeadSquared

NOVEMBER 9, 2020

It is possible through trigger-based or interest-based or activity-based email automation. Email automation , if done well, is as good as one-on-one communication in terms of relevance. Email automation , if done well, is as good as one-on-one communication in terms of relevance. What is email marketing automation ?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Lake One

JULY 18, 2023

Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business. Enhancing Profitability HubSpot’s automation capabilities offer significant benefits for manufacturers. Contact us today.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion annually by 2023—up from $11.4 billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Heinz Marketing

SEPTEMBER 1, 2023

This involves creating industry-specific case studies, success stories, and thought leadership content that resonates with your potential customers’ situations. Account Management Portals: These are everywhere now. This ensures that clients know they can access personalized assistance when needed.

Marketing Websites 99

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 99

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. From sales automation to customer success, the right sales enablement tools streamline outreach, lead management, deal management, and customer communication for a seamless buying process.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Launch Marketing

MARCH 2, 2023

In the B2B space, LinkedIn is, in most cases, always a good option for you. The users are already in the right mindset, and not just scrolling for pleasure, which is more often the case on other platforms. Contact us today or request a free marketing consultation!

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. By setting up your email automations correctly using key email marketing strategies, you can avoid embarrassing brand blunders. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? HOW CAN DATA FROM YOUR CRM INCREASE THE EFFECTIVENESS OF YOUR EMAILS?

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

JANUARY 18, 2022

Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Automating decisions is not a new focus for marketers and CX leaders,” she said. What’s more, these tools can create the foundation brands need to automate these choices going forward. “Do

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 127

Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Unfortunately, at many companies, that’s not always the case.

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Salesforce Marketing Cloud

MAY 8, 2024

The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. For example, many teams are connecting customer relationship management (CRM) systems and sharing accountability for metrics like customer satisfaction scores (CSAT) , customer effort scores , and Net Promoter Scores (NPS).

Work Management 52

Work Management Statistics Service Companies 52

ClearVoice

AUGUST 16, 2023

This is where additional resources such as an agency, alongside their expertise and automation can help to personalize your content efforts to each individual. To scale personalized content delivery, agencies rely on tools such as CRM systems, marketing automation platforms, CMSs, and analytics tools.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. From sales automation to customer success, the right sales enablement tools streamline outreach, lead management, deal management, and customer communication for a seamless buying process. .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Aberdeen

DECEMBER 20, 2018

The first post in this series highlighted the benefits and use cases of artificial intelligence, real-time decision assist and guidance and social collaboration tools. While many companies refer to AI synonymously with automation, the reality is that most AI capabilities are largely related to applying machine learning to existing datasets.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

SmartBug Media

MARCH 6, 2024

Even if an integration is in place, it’s important to evaluate it; if a feature you need is missing or you have a particularly high-level use case, something custom might still be necessary. HubSpot workflows automate processes. Niche or home-grown CRMs need to push and pull data from Marketing Hub. What Is a Custom Integration?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98