Act-On

APRIL 29, 2024

Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. A solid CRM – MAP integration requires two-way communication. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClickZ

NOVEMBER 21, 2019

The CRM team wanted to learn more about what their audience wanted to hear. Day after day, Phrasee proved out,” proclaims Lee Washington II, CRM and Loyalty Strategy Manager at JOANN. The post Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting appeared first on ClickZ.

Case Study 65

Case Study Case Studies Copywriting Studies 65

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SalesGrape

MAY 30, 2024

Use data and case studies to substantiate your claims. Approach your calls with the intention of establishing a collaborative relationship rather than a transactional one.Follow up on initial calls with personalised emails, sharing relevant information, case studies, or industry insights.

Ad Building 71

Ad Building Work Management Case Studies Case Study 71

Zoominfo

MAY 22, 2024

Beyond specific target accounts, Copilot offers intelligent outreach recommendations based on your CRM data and ZoomInfo’s unrivaled B2B data and intelligence, identifying prospects you may otherwise have missed.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Zoominfo

MAY 22, 2024

Copilot’s powerful AI features can create buying groups automatically by parsing website data, case studies, content assets, first-party CRM data, and other data points. Sell Smarter. Win Faster. So it’s definitely saving time,” McGriff says. Now, I find myself using the ZoomInfo Chrome extension more.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Salesforce Marketing Cloud

OCTOBER 25, 2021

Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Paid Search Agency 95

Martech

DECEMBER 27, 2023

No wonder many companies go for automation. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads. Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations. If it worked once, it can work again.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Allocadia

APRIL 3, 2019

Allocadia enabled Learning House to automate many manual processes and connect the dots between investments and returns so it could make more effective decisions on its media spend. And because so much of this is automated, our lean team can scale to support more schools as our company continues to grow,” Erin said.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Sales CRM and Marketing Automation Systems Integration.

Top of Funnel 274

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 274

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

FunnelEnvy

JUNE 10, 2024

Downloadable case studies that go deeper with social proof can help increase form conversion rate and move prospects down the funnel. Source: Funnel Envy / ExactBuyer Case Study Sometimes its helpful to see an example in action. Check out our Case Study for ExactBuyer , a a data enrichment and sales enablement SaaS.

Sales Qualified Leads 62

Sales Qualified Leads Design Lead Scoring Lead Ranking 62

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

B2B Sales 73

B2B Sales Top of Funnel Automation Personalization 73

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. A variety of services have sprung up to automate the company-identification marketing process.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Terminus

JANUARY 29, 2020

CRM: Salesforce. With Terminus, their team could easily automate account-based display ads to their target account lists based on behavioral intent signals and opportunity stage, support their direct mail campaigns with AI-powered engagement data, and even discover new accounts to target. Industry: Data Security. Company Profile: SMB.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. Image Source.

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

Lake One

JULY 18, 2023

Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business. Enhancing Profitability HubSpot’s automation capabilities offer significant benefits for manufacturers.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Sage Marketing

JUNE 12, 2024

This blog is your roadmap to navigating the complexities of HubSpot, offering effective strategies tailored for startups, whether it’s your first CRM or you are migrating from another platform. Task Management: HubSpot CRM makes managing tasks easy. Email Marketing: With HubSpot CRM, you can send bulk emails to your target audience.

Hubspot 52

Hubspot Startups Work Management CMS Development 52

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. According to a study by McKinsey , AI can improve sales forecasting accuracy by 10-15%, allowing you to plan more effectively and avoid costly surprises.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Inbox Insight

MAY 24, 2024

Sales and CRM integration A lead generation company should integrate seamlessly with your existing CRM and sales workflows. Will they sync lead data and activities back to your CRM in real time? Setting up behavioral triggers Can they set up automation based on lead behaviors like email opens/clicks?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? If you’re ready for rubber to meet the road, go deep into these case studies. Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. SendinBlue.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Heinz Marketing

SEPTEMBER 1, 2023

This involves creating industry-specific case studies, success stories, and thought leadership content that resonates with your potential customers’ situations. Account Management Portals: These are everywhere now. This ensures that clients know they can access personalized assistance when needed.

Marketing Websites 109

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 109