DiscoverOrg

MARCH 25, 2019

Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Shout out to our great co-hosts, Gong and Marketo !).

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Adobe Experience Cloud Blog

MARCH 12, 2018

Determine how many of your current followers are within your target audience criteria. If a large percentage of your audience is within your targeted personas , be sure to let your c-suite know that the social channels are one of their preferred channels of communication. Consider where in the buyer’s journey your audience is.

Social Media 134

Social Media Allocation Social Marketing Multi-Channel 134

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. People are multi-faceted – brands can be, too,” she said. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

MAY 16, 2018

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. Define Your Audience. This is something that we excel at as marketers, and digital strategies need audience definition as much today as in the past.

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

Ultimately, proper first-touch and multi-touch attribution analysis will give you a more holistic view of how your programs are performing. It still surprises me how many marketers don’t use segmentation considering that the only way to get the right message to the right person is to properly segment your audience.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

AUGUST 16, 2018

First-touch (FT) attribution: This answers a simple business question, ‘which campaigns generated the most profitable new names (leads) into the database?’. Multi-touch attribution: This answers a complicated business question, ‘which campaigns are most influential in moving people forward through the sales cycle over time?’.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Leadspace

OCTOBER 3, 2019

Another great resource to share on this topic comes from our friends over at Marketo (@marketo). An effective nurture campaign is one that is truly multi-touch and goes beyond the simple call and check in. Again Andre had some great points, summarized below: Focus on the prospect. Message with consistency. Content is key.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. In one of the sessions I attended we spent an hour comparing “first touch” versus “last touch” versus “multi-touch” attribution. B2B Marketing Modern B2B Marketing'

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. They often have valuable insights into the needs, challenges, and preferences of your target audience based on their direct interactions with customers and prospects.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Digilant

MAY 6, 2021

To engage your target audience(s), properly implementing data is key. Features include the ability to create data-driven buyer personas; uncover hidden audience segments; identification of relevant influencers and partnerships; monitor audience dynamics and trends; empower your content strategy and uncover insights faster.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

To engage your target audience(s), properly implementing data is key. Features include the ability to create data-driven buyer personas; uncover hidden audience segments; identification of relevant influencers and partnerships; monitor audience dynamics and trends; empower your content strategy and uncover insights faster.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

JULY 21, 2017

B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. With this in mind, your account-based content marketer will create a content strategy to address your target audience and could craft an asset called: “The Average Organic Visitors of Series C Funded Firms: Winners and Losers.”.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Understanding How to Match Audiences to Programs. Top-of-the-funnel programs are intended to pull in large audiences who may know very little about what your company actually does. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. Middle-of-the-Funnel (MOFU).

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Conferences/meet-ups.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Vidyard

MARCH 23, 2021

Metrics for individual videos tell you whether particular topics or stories, such as a holiday video , resonated with your audience (ours did!). Length all depends on the video type , funnel stage, and audience, which is something you just have to test for yourself. Get the Report What Video Metrics Matter Most for Your Program?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Valasys

JULY 1, 2021

They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Marketers employing personalized marketing automation tools can create a consistent, personalized, and one-to-one conversation with their audience on all channels including mobile, social, email, and web.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

MARCH 27, 2017

First-touch attribution identifies which programs are delivering the most new names and last-touch attribution identifies the final call-to-action that helped push the conversion over the finish line, but most marketing activities that influence the overall buying decision are distributed across multiple points in time.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 125

Marketo Marketing Automation Services Enterprise Management Marketing Management 125

PathFactory

SEPTEMBER 15, 2021

That’s where things start to break down, and the gap between marketers and their audience widens. According to Forrester , just 41% of B2B organizations can view content performance metrics by audience, and only 34% can view by theme or topic. According to Marketo , buyers engage 36 times on average before deciding to make a purchase.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Either you’re targeting the wrong audience, or a human error in setting up these paid campaigns shows your ads to people in the wrong geo-location. 2) Webinar ROI: Determine Lead Quality to Better Target Your Audience.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Engage in Linked Multi-Channel Marketing. Having this profile in one place helps you communicate with your audience more effectively and personally, making it more likely that they will take action and purchase. Instead, these prospects often touch multiple channels before they engage. Tying It All Together.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Adobe Experience Cloud Blog

MARCH 20, 2014

I first purchased marketing automation (Marketo, specifically) while working at an another company several years ago. Using Marketo, you can clone whole programs (email, landing pages, etc.) In my current role, I use Marketo daily to evaluate marketing programs and their performance. Using Marketo, I can pull this data easily.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results?

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

FEBRUARY 23, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” Be relatable - know your audience and make a core connection.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

MKT1

JANUARY 11, 2024

Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster. But it almost always involves researching your audience, product, competitors, and ecosystem and connecting the dots across product, sales, and GTM. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Adobe Experience Cloud Blog

MARCH 29, 2018

This was a perfect entry into the world of voice for a few reasons: The game was already successful, so we had an established audience to tap into. We had some fantastic audience research from the client to work with and assembled a small team (developer, UX consultant, and content specialist) to quickly design and build a prototype.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Benefit 3: It’s Personal and Optimized.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

SnapApp

FEBRUARY 22, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” . Be relatable - know your audience and make a core connection.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The Point

JULY 21, 2016

Ideally, a company investing in marketing automation should have a solid plan, including quantitative objectives and campaign workflows to address key audience segments, before the technology is even turned on. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) Not testing enough.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

DECEMBER 26, 2012

If you are attending a multi-day event, you may want to create follow-ups to send out each day so you can get continuous engagement throughout the show. Also, make sure to consider your audience. What emails and messaging worked best during your pre-show touches? At the most, make sure you follow up within 48 hours.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Adobe Experience Cloud Blog

JUNE 30, 2016

When you Google your key terms, you are probably not seeing the same results that your target audience is seeing when they search those same words. Marketo marketing software”—whereas non-branded traffic is from keywords that do not—e.g. All keywords are not created equal. Branded traffic is from keywords that use you brand name—e.g.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

If not, you’re missing out on a huge audience base. Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Multi-Channel Campaigns.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Tuesday kicked off with DJ Waldow, Marketo’s Email Marketing Evangelist and Andrew Kordek, Chief Strategist and Co-Founder at Trendline Interactive, to discuss email strategy and how to create email marketing campaigns that your customers can engage with.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48