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How to Use Content Marketing for Customer Retention

Marketing Insider Group

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Source: HubSpot. Facilitate a Smooth Onboarding Process. User manuals, how-to guides, and forums can also be helpful for onboarding.

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9 Chatbot builders to enhance your customer support

Sprout Social

This article will dive into all the details about chatbot builders and explore their features. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product.

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20 Examples of Best Email Marketing Campaigns

SendX

Such emails are usually part of the onboarding sequence. If the free users don't convert to paid users during the onboarding or at the end of free trial, then such emails can be sent to incentivise them. This email was part of the onboarding sequence I got after signing up for their paid version.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

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Boosting Sales Productivity: The Power of Modern Sales Software

G2M Solutions

The Crisis of Disconnection: The old approach of hiring more reps and increasing activity levels has been disrupted by what HubSpot calls the "crisis of disconnection." This article details the best practice methods for ensuring a smooth adoption process.

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. Or is it an onboarding journey? According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice.

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3 Strategies to Maintain Consistent Revenue Growth in Your Business

SmartBug Media

You’ve solidified your strategy, your team is onboard, and you’re eager to get campaigns out as soon as possible. In this case, scalable lead-nurture workflows can be achieved by sending the contact a series of educational blog articles and ending with a content offer that will provide extra value in their everyday work life.