SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. Establish accounts at HubSpot and Zoom. You’ll need accounts at both HubSpot and Zoom to make this work.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. This article will dive into all the details about chatbot builders and explore their features. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Also, make sure you use Google Trends alongside other marketing tools. Exploding Topics is one of the top choices for marketers with search engine optimization in mind. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Optinmonster

MAY 4, 2023

In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. Leads will come in through your WordPress contact forms. Many of these hosted options charge by number of contacts, while most CRM plugins are a flat annual subscription payment.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. That process was difficult to maintain and often resulted in emails sent to contacts by mistake. Join the waitlist for both products here.

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. In this article, I will dive into some of my favorite workflows and how to build them. In this article, I will dive into some of my favorite workflows and how to build them.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. This functionality could be used in HubSpot tools where new commenting isn’t available.

CMS Development 106

CMS Development Terms and Conditions Work Management Marketing Automation Services 106

SmartBug Media

FEBRUARY 11, 2021

My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. What is a HubSpot tracking code, and why is it important?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. For many of them, the biggest challenge is simply keeping up. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SmartBug Media

AUGUST 26, 2020

As you get started with account-based marketing (ABM) , you’ll undoubtedly need some key technology platforms to carry out your strategies and tactics. Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

SmartBug Media

JUNE 26, 2020

Marketing works hard to get marketing qualified leads ( MQLs ), and all of the effort is worth it when they turn into opportunities. Closed won opportunities are marked as customers, but HubSpot doesn’t automatically do anything to the lifecycle stage of a closed lost opportunity. Marketing Emails. The Debate.

Lead Ranking 111

Lead Ranking Marketing Qualified Leads Hubspot MQL 111

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. Phase Two: Clean Contacts.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this B2B content marketing piece excellent?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. Hire, hire, hire.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Hubspot

APRIL 28, 2023

This article will serve as your guide for automatically tracking and reporting on sales leads using the Lead status property and your HubSpot workflows tool. The Value of Lead Status HubSpot's lead status contact property offers a solution for managing potential sales leads and organizing their contact information.

Sales Qualified Leads 68

Sales Qualified Leads Sales Leads Hubspot Lead Scoring 68

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Heinz Marketing

APRIL 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. Content Assistant The content assistant is a particularly valuable tool for marketers and sales teams. Content assistant and ChatSpot.ai

Marketing AI 55

Marketing AI Work Management Content B2B Sales 55

SmartBug Media

AUGUST 31, 2021

Even for organizations that have inbound marketing fully ramped up and are getting boatloads of leads coming in, many sales teams also have members who execute outbound sales campaigns to supplement inbound leads. In this article, I will lay out tools to help your outbound sales efforts for prospecting and collecting insights.

Budget Programs 87

Budget Programs Tools Hubspot Lead Scoring 87

Optinmonster

OCTOBER 12, 2021

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. One popular email marketing software is HubSpot.

Hubspot 69

Hubspot Budget Programs Enterprise Management Email Marketing 69

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DealSignal

DECEMBER 29, 2023

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. With a database of over 30 million verified contacts globally, Clearbit offers extensive reach and precise targeting. You’re in the right place.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SmartBug Media

JUNE 4, 2021

For the purposes of this article, having a clean database is an essential step in driving your marketing efforts and ensuring qualified and sustainable success in your data as you grow. This is priceless when it comes to adjusting your marketing approach in the future and sustaining a profitable Buyer’s Journey in the long run.

CRM 98

CRM Enterprise Management Marketo Hubspot 98

SmartBug Media

MAY 14, 2021

HubSpot recently released a beta program that’s built to catapult your smart content efforts to the next level. Now, you can grab an inside look at how to use this handy personalization tool, start creating messages to connect with more visitors, and propel your marketing goals forward. Learn more about HubSpot’s latest tools.

Hubspot 93

Hubspot Content Display Rules 93

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 84

Hubspot CRM Work Management Marketing Management 84

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

SmartBug Media

OCTOBER 7, 2022

As soon as you implement inbound marketing, it’s very likely that you’ll begin seeing new leads enter your sales funnel. This helps sales and marketing teams prioritize leads, respond appropriately, and increase the rate of leads to customers. Many marketing teams choose to score leads differently.

Lead Ranking 59

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 59

SmartBug Media

SEPTEMBER 15, 2020

NOTE: You need HubSpot Professional/Enterprise in order to leverage this feature. When you design a lead management process at your organization, best practice is to include service level agreements (SLAs) between marketing, sales, and business development to clearly establish expectations. Defining Marketing Qualified Leads.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Hubspot MQL 76

SmartBug Media

JULY 21, 2021

It is no secret that sales and marketing teams have been working through their siloed efforts for years. If you’re reading this article, you are likely aware of this fact and looking to implement software to help your teams connect all points together while keeping or improving data quality. There is always a “but.”

CRM 98

CRM Enterprise Management Work Management Marketing Management 98

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Martech

JUNE 14, 2023

Purging unsubscribes : Automatically removes contacts who have unsubscribed, respecting user preferences and optimizing resource use. Dig deeper: 6 must-have, underused email marketing automations 4. Tools like HubSpot Service Professional can help you do just that, automating and managing this survey process.

Automation 85

Automation Organization Marketing Automation Services B2B 85

TrustRadius Marketing

OCTOBER 23, 2022

CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams. It can be through helping your team handle customer information better with contact management or organizing your customer data so you can access it faster. We have an article about the best free CRM here.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. We strip away the marketing jargon to present what each platform truly offers. We strip away the marketing jargon to present what each platform truly offers.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52