Contently

MARCH 22, 2024

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. Incorporate short-tail keywords (furniture) and long-tail keywords (early American furniture) into your SEO editorial strategy. This helps your content gain recognition on SERPs. Brainstorm topics and headlines.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. Long-tail Keywords Are Phrases of More Than Three Words. Google Hates Pop-Ups.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.

SEO 141

SEO Long Tail Marketing SERP Content 141

Martech

NOVEMBER 10, 2022

All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. Determine the article topic. Highlight SERP features for every keyword.

Marketing Automation Services 78

Marketing Automation Services Automation Top of Funnel Work Management 78

Marketing Insider Group

FEBRUARY 1, 2021

Every website a buyer visits, the articles they read, and their online actions can give you tidbits about their motivation and purpose. Creating specific content for prospects at each stage of the buyer’s journey will provide leads with resources that meet them where they are and encourage them to continue their journey.

Buyer Intent 352

Buyer Intent Intent Work Management Marketing Management 352

SalesIntel

AUGUST 7, 2023

For engines to be able to retrieve specific, snap answers to users’ queries, your articles must be perfectly structured. On top of that, the information in your articles must be clear, concise, and easy to understand. These long phrases are long-tail keywords that are much more specific and have a stronger intent than short-tail ones.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Brightedge

JUNE 10, 2022

Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

ClearVoice

AUGUST 7, 2023

Are all the top-ranking pages using 1,200-word articles? Introduce them to your superior resource and pitch it as an enhanced tool that offers more value to their users. It’s equally crucial that all these niche topics loop back, linking to your primary article about “Best Countertop Kitchen Appliances.” You have to do that too.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases? These pages also serve as material that can rank in SERPs. Organic Traffic 101. Source: Google. Research is vital at this stage.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Content Marketing Institute

OCTOBER 16, 2018

Don’t forget to click points on the graph to see the most engaged articles during that period. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. SEO Click To Tweet.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

ClearVoice

SEPTEMBER 23, 2021

While there’s a lot of debate about exactly how long a content marketing post or article stays fresh enough to pull in valuable traffic, one thing’s certain: Even a popular piece of old content can be made fresher with a bit of a makeover, and the results can be impressive: . Higher rankings in SERPs. Click To Tweet.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Website: The searcher wants to find a specific resource. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. In fact, this article was transcribed. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

accelerate agency

MAY 2, 2020

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). Influencing generic searches & SERPs. Google have vast resources available to them, but utilizing those resources to crawl and index all of that content seems like an unnecessary use of resources.

Social Media 52

Social Media SEO Media SERP 52

Optinmonster

AUGUST 25, 2022

In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Your business may also be changing. Screaming Frog.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Actionable takeaway : Add video schema markup to videos hosted on your website in order to improve the likelihood your videos will appear as a video snippet on SERPs. video schema markup.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. Optimize New & Existing Content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). After reading the rest of this article, you may come up with the idea to include as many navigation links as possible in your main navigation. Website structure and hierarchy.

SEO 64

SEO Practices Best Practices Lead Scoring 64

DivvyHQ

JULY 23, 2019

When analyzing competitors, determine what they are doing properly (or doing poorly) to rank on the SERP, and try to make your efforts even more aligned with your target audience. Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP. looking for an SEO agency).

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Valasys

AUGUST 3, 2023

Enter the Automated SEO Platform – your secret weapon to conquer the SEO landscape and reclaim valuable time and resources. In this article, we will dive deep into the wonders of an Automated SEO Platform. Still skeptical? All this, thanks to the power of automation. Here is an extensive list of the best 5 automated SEO tools: 1.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Moz

FEBRUARY 10, 2020

A featured snippet is important because it represents an additional SERP feature that you can secure. It stands for Human Resources Information System — sexy, right? Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. Why are featured snippets important?

Case Study 67

Case Study Case Studies Features Studies 67

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Numbers don’t lie. You may find it’s much easier to rank for these words.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Here’s the outline of the whole article so you can quickly jump to any section whenever you want. Rankings : It refers to the process of determining where to place a web page in SERPs.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Blake Denman: Home Services. Joy Hawkins: Legal Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market. Resources & References: [link].

SEO 88

SEO Practices Best Practices Top of Funnel 88

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Optinmonster

APRIL 12, 2024

SEO Glossary: Terminology You Need to Know These are some of the terms you’ll see in this guide and in other articles about SEO. Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). They’re generally referred to as SERP features.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90