Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. Blogs support search engine optimization (SEO). Podcasts take time.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

ClearVoice

OCTOBER 23, 2023

Instead of getting a list of links, searchers first get a multi-paragraph answer to their query and relevant links to support it. SGE is an opportunity to lead their teams to adopt a user-centric approach to content creation and stay at the forefront of their industry. Your goal isn’t necessarily to hit long-tail keywords.

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

SmartBug Media

JUNE 30, 2020

Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences. However, if your team has decided to internally tackle creating your virtual event, we have you covered in terms of what to expect. How do you get the word out that, this year, your conference is going virtual? Set a Timeline.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Content Standard

MAY 2, 2018

” Articles trumpeting “disruptive marketing technologies” that promise to “accelerate revenue” and “improve employee engagement.” Buzzwords, on the other hand, often relate to softer concepts that are hard to quantify, like when a job applicant describes themself as a “team player.”

Long Tail Marketing 60

Long Tail Marketing SEO Storytelling Brand Identity 60

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own. For the record, I don't agree.). Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared. Credit: AP Photo/Andre Penner.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Have you ever read an article that you wanted to save for later, but couldn’t find it when you needed it? Tools for Writing. Now, we have Evernote. Tools for Editing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When you click on Cushing Syndrome, you’ll be prompted to request information on the medical condition, which then pulls data from the Knowledge Graph and gives you detailed information.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Valasys

AUGUST 3, 2023

In this article, we will dive deep into the wonders of an Automated SEO Platform. Just like the printing press revolutionized the distribution of information, automating tasks streamlines processes and boosts efficiency. It’s like having a team of tireless virtual assistants to boost your website’s authority and reputation.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. When you click on Cushing Syndrome, you’ll be prompted to request information on the medical condition, which then pulls data from the Knowledge Graph and gives you detailed information.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

QuanticMind

FEBRUARY 6, 2020

This article looks to guide you toward an answer. If you want to narrow down the list of options quickly, first look at what media channels they support. What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Others include agency support to help you succeed.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

EMagine B2B Blog

JANUARY 6, 2019

Your website’s purpose is to help your visitors find the right information and encourage them to take action (e.g., make an appointment, buy a product, download information, etc.). freelancer or small business, men or women, executive or support staff, etc.). It’s not enough to keep the information in your head.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Moz

FEBRUARY 3, 2021

And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month. Ready-to-buy customers are already at the bottom of the funnel (BoFu), searching for information that’ll help them make a purchase decision.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Give your PR team knowledge to help win the big pitch.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Content Marketing Institute

JANUARY 23, 2018

For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Are featured snippets triggered only by question-type queries?

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Brandpoint

AUGUST 20, 2018

Pages that offer financial information, e.g., investment or tax information. Pages that offer medical information about specific diseases or conditions or mental health. Pages that offer legal information about topics like child support, divorce, creating a will, becoming a citizen, etc. Train your content team.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

chiefmartech

APRIL 5, 2017

This article is a guest post by Franck Ardourel of DNN Corp. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Outbrain

DECEMBER 18, 2019

The arrival of solutions like Google Home and Amazon Alexa have transformed the way that customers look for information and products. Be conversational: Remember to use a conversational tone with long-tail keywords. With chatbots, you don’t need to hire a huge selection of customer service reps to give clients 24/7 support.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads. Freshness—updating a post to keep information current, and to reflect new and emerging developments on a topic—won out, with 73% deeming it most effective.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. Facebook also runs both as organic and paid and the team spends many an hour inside the platform.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

AUGUST 23, 2021

Google’s success rests on one thing: its users finding the information they need to quench their thirst for knowledge and solve their problems. Users find that information in published content, whether in blog posts, forums, videos, social media conversations, email newsletters, or other forms of digital communication.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

ClearVoice

SEPTEMBER 18, 2023

This article delves into emerging trends that will revolutionize the landscape over the next decade. That information can inform your decisions and help you optimize your strategy for better results. That information can inform your decisions and help you optimize your strategy for better results.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101

Content Standard

MARCH 7, 2023

Will every query be answered directly by a search engine’s AI in “ position zero ,” with additional organic content results recommended as supporting materials? It draws on information from the web to provide fresh, high-quality responses [and] can be an outlet for creativity and a launchpad for curiosity.”

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

SmartBug Media

AUGUST 24, 2023

We’re talking about every blog article and social post as well as forms, landing pages, and customer data details. There is no way to guarantee a perfectly smooth transition, but HubSpot prides itself on being a platform that considers the challenges your developers and IT team face on a daily basis.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Optinmonster

APRIL 12, 2024

Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. SEO Glossary: Terminology You Need to Know These are some of the terms you’ll see in this guide and in other articles about SEO. But I’m here to break it down for you.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Single Grain

MARCH 1, 2023

For example, after using an SEO tool like Semrush to conduct keyword research, you could pick a keyword to focus on, enter it into BuzzSumo, and immediately get a list of the articles that perform best and generate the most engagement for that keyword. As you’ll see below, that’s just one of the many possible ways to use the service.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

RebelMouse

FEBRUARY 13, 2024

John Mueller, Google’s Senior Search Analyst and Search Relations Team Lead, tweeted: “Technical SEO - it matters a lot.” “I After crawling, the bots will organize and store the information in specific databases to display on its search results page. Avoid long anchor text that’s over five words.

CMS Development 105

CMS Development SEO Google Tips 105

Single Grain

MAY 6, 2021

If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for you. An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

JUNE 26, 2020

A paragraph is a group of related sentences that support one main idea, so if you split up a paragraph, your idea can become fragmented and your point lost. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences.

Traffic 145

Traffic Paid Content SEO Organization 145

accelerate agency

FEBRUARY 12, 2023

Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices. How well do articles or posts answer reader intent? Does every article on your blog feature author bylines?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. Seems easy enough, right? Just sum up the post or page.

Traffic 102

Traffic Work Management Click Rate CTR 102

Directive Agency

MARCH 15, 2022

From top to bottom, this strategy highlights a pain point that the consumer might be interested in, like content marketing, then builds targeted articles to showcase its knowledge in scaling content. Bottom of Funnel: “5 Ways [SaaS Provider] Can Help Manage Large-Scale Content Production.”. Produce a mixture of the following: . Whitepapers.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JUNE 30, 2009

It also delivers our customers a sophisticated source of support. So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. LeRoy shares a timely link, tells you what's important about said article, then gives you his take.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

ClearVoice

JUNE 20, 2022

This article will be taking a close look at how many posts a new blog should have, how those blog posts need to be structured for SEO, and how much regular content you should produce to gain serious traffic for your blog. How many articles should you have before launching? Informational – to help you learn more about a topic.

Lead Scoring 52

Lead Scoring Lead Ranking Blogger Sales Qualified Leads 52