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The Link Building Webslog

Moz

This is not the link building article you — or really anyone — were probably hoping for. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building.

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How Link Building Management Will Change in 2013 & Beyond

KoMarketing Associates

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way.

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Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Most of my clients have flyers, press releases, articles, etc. Most of my clients have flyers, press releases, articles, etc.

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Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Not an article per say but a Twitter update that inspired me. From Casie Gillette.

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10 Simple SEO Basics for Better Rankings

Act-On

Simple SEO: Use keywords in the file names of documents and images. It helps readers understand what’s in the document – and what’s good for the readers is also good for SEO. And shady link-building practices risk earning a bad rap with search engines. Smart marketers are cautious about link-building.

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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. Image credit: Elisa Ventur on Unsplash. Terrible opening sentences.

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SEO Linkgraph: 21 Steps to Keep a Clean Backlink Footprint

seo.co

If Google catches you deliberately attempting to manipulate your rank, or if they notice suspicious patterns in your link building efforts, you could get slapped with a hefty penalty that sets you back months, or even years. It’s a description of all your past and current link building efforts that reflects on your brand.

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