Biznology

JANUARY 7, 2016

We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Kevin Indig

MARCH 28, 2023

In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is, and the evidence we have for it. In this article, I outline the 5 fundamental problems in SEO. In this article, I show you how to project SEO traffic and revenue. Those who don’t are left behind.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

nDash

AUGUST 25, 2020

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. Who do you think showcases the purest form of content marketing? Subscribe to our newsletter to keep up with the series.

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

Hinge Marketing

NOVEMBER 12, 2015

A version of this article was originally published in Disclosures magazine. Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

RebelMouse

MARCH 25, 2019

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. 70% longer average sessions compared to sites that load in 19 seconds.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. 70% longer average sessions compared to sites that load in 19 seconds.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. The PageSpeed Insights scores for a RebelMouse-powered site.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

The ROI Guy

MAY 13, 2010

In the article Selling Business Value to Senior Executives, Tony Hillyard proposes that the most effective way to sell to executives is to engage earlier in the sales process. According to Mr. Hillyard, “Many salespeople wait until the organization has started to go to the market to find solutions for their problems.”,

Marketing Management 40

Marketing Management Allocation Peer-to-peer Budget Programs 40

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Directive Agency

SEPTEMBER 6, 2019

If you Google “How to Make Chocolate Chip Cookies”, the number one result shows that the article was created back in 2005. Tactics such as social media marketing, video marketing, and blogging are great ways to show your audience what your company is all about. Develop Your Business’ Brand. There are over 3.2

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

ClickZ

NOVEMBER 2, 2020

If you’re a marketer, you may be choosing a full-on CRM system, or a more focused online listening tool. How can you squeeze in time to do market assessments? How do you sift through the noise of the market complexities, confusing websites, and clear vendor biases and messaging? It doesn’t have to be.

Marketing Management 131

Marketing Management Software Customer Satisfaction Vendors 131

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Salesforce Marketing Cloud

DECEMBER 8, 2021

Learn what a cookie-less future means for data-driven marketing. We’ve been marketing long before the third-party cookie existed. Even without the cookie, the tools at marketers’ disposal are greater now than at any time throughout history. I don’t have your typical chief marketing officer background. But I’m skeptical.

Privacy 98

Privacy Work Management Marketing Automation Services Marketing Management 98

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Sharpspring

DECEMBER 23, 2021

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. A content map is vital for your overall content marketing strategy.

Paid Content 67

Paid Content Marketing Budget Work Management Marketing Management 67

Salesforce Marketing Cloud

JANUARY 18, 2024

A sales process is a series of steps that move a sales rep from product and market research all the way through to a closed deal — and beyond. If you don’t have access to a buyer persona, spend time researching your target market. This should include any follow-up calls and a proposed deadline for the sale to close.

Process 59

Process Ad Building Work Management Buyer Personas 59

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

SalesIntel

MAY 3, 2022

But that’s not what social proof is about, whether in B2C or B2B marketing. That’s where this article comes in. Read along as we discuss what social proof is in B2B vs. B2C marketing and how you can leverage it to your advantage. There’s a pervasive bias against using social proof in B2B marketing. Know their minds.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. What does that mean for content marketers? Two things.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Hubspot

JUNE 13, 2018

For instance, if you help corporate recruiting teams identify potential engineering candidates, you shouldn’t ask about the impact of hiring better marketers. To help mid-market and enterprise salespeople measure their progress, Rackham uses the concept of “advances.” The operative word is action. SPIN Objections.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Peer-to-peer 101

Hinge Marketing

APRIL 4, 2016

Are you are entering a new market? Does your visual brand look tired compared to the competition? Brand analysis is outside the scope of this article, but a good start place is the marketing self-assessment instrument in Chapter 9 of our free e-book, Spiraling Up.). Are you are introducing significant new services?

Work Management 48

Work Management Marketing Management Service Deliverability 48

Webbiquity

MAY 13, 2014

There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. Compared to the typical b2b purchase—there is no comparison. Low online visibility. Product/Service Friction.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. But beyond that, isn’t social media more similar than different, compared to what’s come before it?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

ClearVoice

OCTOBER 29, 2020

Since you’re here, I’m going to go out on a virtual limb and assume you’ve read, What is Teamlancing: The Future of Freelancing and Content Marketing — both the article and the more in-depth ebook. To keep things consistent, let’s refer to the roles depicted in the original teamlancing article and ebook as a guide.

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Buzz Marketing for Technology

JUNE 27, 2008

This article: HTML PDF DOI: 10.1147/sj.454.0759 The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. IBM Research: Collaborative User Experience.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 12, 2012

Now that I’ve gotten those out of the way, let’s talk about another topic rarely broached at the marketing dinner table. Many marketers leave it to Sales to handle, preferring to be the "good cop" in the relationship. These are all things we'll tackle in this very blog post, so keep reading, you knowledge hungry marketer, you.

Pricing 28

Pricing Price Lead Ranking Top of Funnel 28

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Webbiquity

OCTOBER 4, 2016

A spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. Compared to the typical B2B purchase—there is no comparison. This post originally appeared on MarketingProfs.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

Convert

AUGUST 24, 2022

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. Top of those facets is marketing and communications. So, to fill in those blanks, some marketing teams build semi-fictional profiles of these target customers.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

SendX

JUNE 9, 2021

Marketing, for one, has always been a big challenge for small businesses. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Digital marketing is changing all that. It is democratizing global market accessibility for small and big businesses alike.

Small Business Marketing 414

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 414

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. That’s where strategic marketing comes in. Strategic Marketing Defined. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98