Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it.

SERP 81

SERP Long Tail Marketing Dwell Content 81

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Brand awareness deals, in large part, with how familiar your customers are with your brand. Keywords and SEO. Let’s take a look.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Creating content is a process that includes some indispensable steps, namely: Determining the article topic Creating a content brief Writing an optimized article copy.

Marketing Automation Services 86

Marketing Automation Services Automation Top of Funnel Work Management 86

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Don’t just focus on the keywords. Reaves says.

SEO 111

SEO FAQ Content Work Management 111

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 1 – Keywords. To do that, you need a solid grasp on how to use keywords. Also, don’t be afraid to use long-tail keywords.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As such, this article will focus on the acknowledged giant of the industry. Keyword stuffing - Overloading your content with keywords. Conclusion.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Yet, this approach can be shortsighted.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Biznology

JANUARY 2, 2018

That’s easy and can be done quickly and simply through installing a related posts plugin or customizing your template a little bit. Linking from inside one article into another takes either a good memory or a bit of a plan. When it comes to the Biznology blog, I choose my own articles 80% of the time. Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 211

Social Media Cost Per Click Cost Per Thousand CPM 211

illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This article provides those steps. At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. It needs to evolve. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

B2B Marketing Insights - WE

JUNE 8, 2022

This article will share seven tips to help you get the most from your content. If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. Make sure you have great content and structure. Planning is key.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Long Tail Marketing 100

Long Tail Marketing Google Domain Keywords 100

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Keyword strategy.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Target long-tail keyword variations. Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. a healthy keyword density. evidence people stay on the page for a long time.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

ClearVoice

AUGUST 23, 2023

In this article, we’ll explore the world of AI content development. Any AI-generated content needs meticulous review and refinement before it is published. Then it can use that data to create a targeted content delivery, where each customer receives the most relevant and engaging content. Simply based on your input.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Optinmonster

AUGUST 25, 2022

In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. How often depends on how much you’re publishing.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. People skim articles for tidbits of information rather than read them thoroughly.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Persona development keyword research is all done in a bubble. Alignment Fails to Avoid.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Parse.ly

JULY 29, 2021

Do your keyword homework. Earned content is when journalists and influencers pick up your press releases or highlight your initiatives in their articles. To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Long-Tail Keywords Continue to Grow. It allows eligible publishers to mark up sections of a news article that are most relevant to be read aloud by Google Assistant.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

A Better Jones

JUNE 6, 2019

Gain Valuable Content Insights from New Clients In an ideal world, marketers would be given a large handbook from a new client, at the start of their work relationship, that detailed every topic and keyword related to their business. It was difficult writing that sentence because of how hard I was LOL’ing to myself as I did. pick up on it.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Long-Tail Keywords Continue to Grow. It allows eligible publishers to mark up sections of a news article that are most relevant to be read aloud by Google Assistant.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Marketing Institute

JANUARY 23, 2018

Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Are they featured snippets or answer boxes? It’s a good question. Not at all.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

EMagine B2B Blog

APRIL 29, 2019

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. Client education is key for long-term, sustainable SEO success. Don’t just sit down and just start writing for the sake of publishing more content. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Moz

FEBRUARY 3, 2021

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Bottom line is, as a B2B brand, you’ll be better off prioritizing BoFu topics in your SEO strategy.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Scoop.it

MAY 28, 2019

In this article, we’re going to focus on the most common blunders and how they can be remediated. Lack of Keyword Research. Keyword research plays an important role in the development of SEO-friendly copy. Unfortunately, most copywriters fail to conduct keyword research. The 4 Most Common SEO Mistakes Made by Copywriters.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74