Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 260

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 260

SmartBug Media

FEBRUARY 11, 2021

My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. What is a HubSpot tracking code, and why is it important?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. Ongoing Updates.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. The robots can’t do that (yet ).

SEO 257

SEO Marketing & Strategy Long Tail Marketing Best Practices 257

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. By separating the blog from the main website content, it's actually splitting the SEO authority and value between two separate domains. Popular plugins such as Yoast are trivial.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. Strategic Keyword Targets.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. This means it’s both a high traffic and high intent keyword.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. That’s why, in today’s post, we’ll show you the BEST ways to connect HubSpot to WordPress.

Hubspot 89

Hubspot Work Management Rules Template 89

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 93

Hubspot SEO Acquisitions Trends 93

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

Social Media 75

Social Media Hubspot Media Marketing Management 75

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. We knew that reports were a content type that worked well for us in the past. We wanted to build content to support marketers planning their strategies for the upcoming year. Running the Surveys and Creating the Report Content. So, we brought in the humans.

Acquisitions 97

Acquisitions Hubspot Lead Scoring Lead Ranking 97

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. So what amount do you need. What about results? Quick Takeaways.

Marketing Budget 282

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 282

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Why is AI okay sometimes but not others?

Marketing AI 89

Marketing AI Work Management B2B Marketing Management 89

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

Course 98

Course Content FAQ Long Tail Marketing 98

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

MAY 28, 2020

Clickbait is successful because the content often follows a formula. It leaves readers on a cliffhanger and uses a buzzy keyword, celebrity, or known phenom to attract attention. This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings.

Traffic 95

Traffic Work Management Ethics Youtube 95

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

DECEMBER 12, 2019

Adding the podcast to search results is going to affect content creators, SEO specialists, marketers, and perhaps most importantly, it will also likely have a major impact on podcasts. If you do any reading on the podcast industry, you will find endless articles lamenting "the discoverability problem" of podcasts.

Hubspot 100

Hubspot SEO Design SERP 100

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. Then, we add language that puts this keyword into context that reflects the image it's describing.

Hubspot 76

Hubspot Traffic SERP Template 76

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Hubspot

APRIL 9, 2018

Publishers can charge more for video advertising than banner ads in text-based articles. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Stevens & Tate

AUGUST 9, 2022

Setting up social media accounts that prioritize providing good content can be challenging. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. HubSpot is a marketer’s dream program. This is referred to as social listening.

Tools 120

Tools Brand Identity Branding Hubspot 120

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. It’s working and we’re sharing our preliminary results in this article. A first step would be to make sure our own domain ranks well for that keyword.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — How to Start a Surround Sound Content Program.

SERP 65

SERP Lead Scoring Lead Ranking Enterprise Management 65

ClearVoice

JULY 17, 2023

The financial industry heavily relies on content marketing. Quality content can drive brand awareness, educate audiences, and attract high-quality leads. However, not every piece of content or every strategy yields that kind of impact. It’s important to closely monitor content marketing success.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Stevens & Tate

AUGUST 26, 2022

Setting up social media accounts that prioritize providing good content can be challenging. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. HubSpot is a marketer’s dream program. This is referred to as social listening.

Tools 100

Tools Brand Identity Branding Hubspot 100

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 72

Design Hubspot SEO Lead Scoring 72