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AI’s Impact on Customer Buying Journeys Demands a New Content Approach

Vision Edge Marketing

Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. Use conversational keywords and phrases your customers might use when asking questions or conducting searches.

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AI Article Writers: How They’re Changing the Content Landscape

Acrolinx

The rise of Artificial Intelligence (AI) in content writing Already in 2023, a World Federation of Advertisers study revealed that 74% of respondents were already using generative AI for content generation. Let’s look into some numbers around using AI writing software to create content. more creatively composed.

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7 Ways How to Use Keywords for SEO Effectively

Optinmonster

If you don’t understand how to use keywords for SEO , you’re losing business. That means if you get keyword use wrong, you’ll seriously hurt your business. In this article, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need.

Keywords 105
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The Role of SEO in Content Marketing: Why Technical Audits Matter

Marketing Insider Group

Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. From there, your content takes over. These audits ensure your content is high quality and optimized for search engines.

SEO 277
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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

At the end of last year, as a growing RevBoss was building out their marketing department, they knew they needed to add consistent content as a key piece of their digital marketing strategy. The Problem: A Need for More Consistent Content. It’s hard to create content,” Evan shared. “It’s The results one year later?

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 243
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Article Vs. Blog: A ClearVoice Comparison

ClearVoice

Articles and blog posts may seem similar when it comes to content marketing, but they have some key differences in format, style, and purpose. Blog: The Breakdown Let’s dive into the differences between articles and blogs to understand better which format will best suit your content goals and resonate with your target audience.