Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

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Act-On

JUNE 13, 2024

Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that. The cost of acquiring a new customer is estimated to be five to seven times more than retaining an existing one. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Marketing Insider Group

JUNE 10, 2024

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

Analytics 226

Analytics Top of Funnel Marketing Analytics Tools Product 226

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions. The ROI for their business may be clear and convincing.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JUNE 14, 2024

The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging apps, their datasets, summarizing documents and chats and answering questions posed in natural language. Everybody’s doing it This week at PegaWorld I heard a lot about Pega’s Knowledge Buddy, an assistant trained on an organization’s own data and also plugged into an LLM, in this case Ope

Marketing AI 105

Marketing AI Enterprise Management Digital Asset Management Generation 105

Televerde

JUNE 11, 2024

Dear Dad, Father’s Day brings a mix of emotions for many. Still, for me, it is a day of reflection and gratitude, especially through the lens of our transformed relationship since my incarceration. Growing up, you were my hero, a military man who served with dedication. I idolized you for your strength and bravery. Despite your frequent absences due to military duty, our bond was strong.

Act-On 105

Act-On Personalization Conversion Media 105

SmartBrief - Marketing

JUNE 11, 2024

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 103

SEO Google Training User-Generated Content 103

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder this flow. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Creativity 100

Creativity Work Management Paid Search Agency Marketing Management 100

Salesforce Marketing Cloud

JUNE 10, 2024

Your guide to personalized marketing What is personalized marketing? The 6 do’s and don’ts of personalized marketing Personalized marketing in action How Salesforce uses Data Cloud to close deals faster It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalized marketing. But then, just as quickly as the sparks fly, they fizzle out.

Marketing AI 105

Marketing AI Personalization Ideal Customer Profiles Enterprise Management 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JUNE 17, 2024

Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.

Marketing Budget 149

Marketing Budget Advertisements Advertising Marketing Strategy 149

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Social Media 102

Social Media Education Media Marketing & Strategy 102

Optinmonster

JUNE 14, 2024

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails , I’ve seen just how important it is to clean your list regularly.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

Binary Demand

JUNE 12, 2024

[ps2id id=’overview’ target=”/] B2B lead generation is vital for sales and marketing, driving business growth, expansion, and revenue. Without leads, businesses would struggle to thrive. The rise of Artificial Intelligence (AI) has revolutionized lead generation, making the process faster and more efficient. AI-powered B2B lead generation solutions help businesses identify, engage, and nurture leads on a large scale, allowing them to connect with more prospects quickly.

Marketing AI 98

Marketing AI Lead Generation Lead Ranking Sales Qualified Leads 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

MKT1

JUNE 12, 2024

We’ve all seen “positioning” docs that are 10 pages or 30 slides long. When you look at them your eyes glaze over. You finally finish reading, but it’s still not clear what the product does, why it’s better, or even who it’s for. I’ve seen one of these docs for most startups I’ve worked with. They typically all miss the point.

Positioning 98

Positioning Work Management Demand Generation Agencies Marketing Management 98

Martech

JUNE 13, 2024

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

Business 94

Business Advertisements Advertising Class 94

Content Marketing Institute

JUNE 13, 2024

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Content 92

Content Paid Search Agency Marketing Brand Identity 92

Go Beyond SEO

JUNE 13, 2024

Did you know that 93% of online experiences begin with a search engine? That means if you’re not ranking well on search engine result pages, you’re missing out on a significant amount of potential customers for your automotive dealership. That’s where GoBeyond SEO comes in as automotive search engine optimization experts. GoBeyond SEO is a team of experts specializing in automotive search engine optimization.

Optimization 78

Optimization SEO High Quality Lead Lead Scoring 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ahrefs

JUNE 11, 2024

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace.

SEO 93

SEO Examples 93

CMSWire

JUNE 11, 2024

Stop. Obsessing. Over. Marketing. Attribution. Take your lessons, get outta there and craft campaigns accordingly. Continue reading.

Marketing 108

Marketing Campaigns Lead Generation Email Marketing 108

Martech

JUNE 14, 2024

Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. 1. Warm it up The first rule of cold emailing? Avoid it if you can.

Loyalty 86

Loyalty Tips Ad Building Opt-out 86

Content Marketing Institute

JUNE 14, 2024

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

Training 87

Training Creativity Content Service 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

JUNE 10, 2024

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

Tips 88

Tips Paid Search Agency Ad Frequency Training 88

Bannersnack

JUNE 13, 2024

16 minutes read Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us.

Social Media 83

Social Media Media Social Marketing Marketing 83

Acrolinx

JUNE 13, 2024

Get to know Acrolinx's new Chief Product Officer, Curt Raffi, in this interview blog. Curt chats about the future of AI and content. The post Meet Curt Raffi: Acrolinx’s New Chief Product Officer appeared first on Acrolinx.

Product 82

Product Content 82

Martech

JUNE 13, 2024

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

CAN-SPAM 89

CAN-SPAM Paid Search Agency B2B Thought Leadership Deliverability 89

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

JUNE 12, 2024

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

Pricing 86

Pricing Price B2B Marketing B2B 86

Top Rank Marketing

JUNE 10, 2024

To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated. As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit.

Account Based Marketing 90

Account Based Marketing Marketing Analytics Tools High Quality Lead Paid Search Agency 90

RDW Group

JUNE 11, 2024

Awards recognize work across myriad industries including healthcare, economic development, non-profit, and B2C PROVIDENCE, R.I., June 10, 2024 — RDW … The post RDW Group Leads 56th Annual Bell Ringers with 13 Awards appeared first on RDW Group.

Leads 85

Leads Lead Marketing Qualified Leads 85