Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Tools like progressive profiling and marketing automation help you collect valuable buyer data gradually. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Type the term into your SEO research tool (we use SEMRush , but there are plenty of others — Ahrefs , Ubersuggest , and more).

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

OCTOBER 15, 2019

To facilitate your online and offline networking efforts, use a free CRM tool to stay organized, keeping track of who you met with, when, what you discussed, what kind of follow up is needed, etc. just make sure to choose one that will let your export your data to more professional CRM tools down the road). And with good reason.

Startups 218

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 218

Stevens & Tate

SEPTEMBER 24, 2022

While SEO is an intrinsic tool to have, the quality of the content you provide on your site is what keeps buyers there and hooks them in to your sales process. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Martech

JANUARY 9, 2023

Digging down into the motivations for replacement, the marketers who said they replaced MAPs in 2022 generally went from one packaged commercial solution (rather than a homegrown application) to another commercial tool, with most seeking better features (58%) and improved integration (23%). Predictive analytics.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Marketing Insider Group

DECEMBER 10, 2020

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Tools are available to help you make budget projections, track expenses and revenue, and set up payment reminders.

Marketing Automation Services 333

Marketing Automation Services Marketing Management Planning Process 333

B2B Marketing Analytics

AUGUST 24, 2019

Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. As such, marketing must understand what resources and tools sales needs in order to efficiently move the buyer through the buyer journey—from nurturing the prospect, to closing the deal and beyond. 3. Trade Show Marketing. Streamline your martech into one stack.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Navigate the Channel

AUGUST 28, 2023

In-Person Meetings Are the Human Element that Follows the Digital Setup As building products marketers, we spend an extraordinary amount of time and energy planning the perfect marketing strategies and tools and, often, sales enablement is part of the planning package. It’s not just sales enablement that can fall victim to this, either.

Top of Funnel 65

Top of Funnel Trade Show Lead Scoring Lead Ranking 65

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Marketri

APRIL 17, 2024

Should you keep pouring lots of money into those same trade shows every year? CEOs want marketers to use data analytics for three purposes: To drive decisions on where to allocate their marketing resources, continually optimize their marketing campaigns, and measure the results with confidence. Not unless the ROI justifies it.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Kaon

MARCH 12, 2019

For us, that meant transitioning the last of our internal data center operations to the cloud, and having a renewed focus on improving our internal tools for increased efficiency. When you do the same thing for 20 years, your tools tend to get long-in-the-tooth. AI is a tool, like any other tool in the martech toolbox.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

sagefrog

NOVEMBER 14, 2023

LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. Campaign Customization: Utilize platform-specific tools like LinkedIn Campaign Manager to tailor your campaigns, enhancing resonance with your target profiles and improving engagement rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. As such, marketing must understand what resources and tools sales needs in order to efficiently move the buyer through the buyer journey—from nurturing the prospect, to closing the deal and beyond. 3. Trade Show Marketing. Streamline your martech into one stack.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Biznology

JULY 26, 2017

The tool is sold by subscription, either as SaaS or installed. It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Here’s a classic play in ABM: at a trade show, the pre-work and game plan for the whole show is set.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

The Marketing Blender

JUNE 5, 2024

Industry Events and Trade Shows: Attend relevant events to network with potential customers, share your expertise, and generate leads. Go here for tips on not wasting money when you do trade shows. Tip: Leverage analytics tools like Google Analytics and CRM platforms to track and analyze your data.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Martech

JULY 28, 2021

When the pandemic started, we were only weeks away from one of the most important trade shows in our space, the NAB Show,” Rowley said. When the pandemic hit, that show was impacted. One of the things we can all agree on is those days of meeting a customer or prospect at a trade show or face to face, there’s been a shift.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

SpotMe Blog

FEBRUARY 2, 2022

There has never been a wider selection of tools to create virtual events. Then we will draw up a list of critical features for your next tool. Many planners went virtual with simple tools and poor delivery. Likewise, with your town hall meeting , you may want a simpler tool. Agenda tools. Activation tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Kaon

MARCH 21, 2017

Along with 3D AR experiences and virtual reality, Kaon’s High Velocity Marketing Platform also provides user analytics, 3D product catalogs, lab configurators, data-driven calculators, CRM integration, social sharing, interactive white boarding and customer text editing tools. Original article published on Trade Show Network News.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. As such, marketing must understand what resources and tools sales needs in order to efficiently move the buyer through the buyer journey—from nurturing the prospect, to closing the deal and beyond. 3. Trade Show Marketing. Streamline your martech into one stack.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. To generate business, companies organize summits, events, trade shows, and expos.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

Marketing AI 110

Marketing AI Marketing Attribution Work Management Marketing Management 110

Televerde

APRIL 30, 2024

Implementing technology tools like CRM systems and AI supports contact acquisition at scale. Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. To do this at scale, companies need technology support.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Here are five specific benefits of using email marketing tools.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

SmartBug Media

MAY 28, 2020

Tracking close rates will give your monthly or quarterly reports more quantifiable data and can help you show ROI for particular inbound efforts and the role they may have played in assisting the sale. In HubSpot’s reporting tools, there are many benchmarks and metrics to be aware of when evaluating your inbound campaigns.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. However, certain marketing technologies called sales enablement platforms can help marketers to do just that.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

Tiecas

SEPTEMBER 18, 2023

Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. Engineers rely more on supplier websites for the information they need, especially since many trade shows were canceled due to the pandemic. You are not alone.

Marketing Websites 52

Marketing Websites Mobile Marketing Budget Programs Conversion Rate 52

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . What’s Broke? 4 Steps To Fix Your Failed GTM Strategy. Although, we certainly tried. GTM Motions are Always Fluid.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

SalesGrape

NOVEMBER 19, 2023

One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth. By leveraging data analytics and market research, pharmaceutical companies can identify pharmacies that align with their product portfolio and have the potential to benefit from a partnership.

Telemarketing 86

Telemarketing Allocation Marketing Management Advertising Agencies 86

The Marketing Blender

DECEMBER 16, 2019

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Trade Shows. You can read more about the process and benefits of B2B marketing automation here. 2020 B2B Marketing Trend #2: Data Reporting and Visualization. Advertising. Digital Marketing.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Golden Spiral

DECEMBER 21, 2018

Spending time in Google Analytics or your CRM’s reporting structure is not wasted time. A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. Not presenting at trade shows?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Salesforce Marketing Cloud

NOVEMBER 29, 2023

We aim to provide our diverse partner network with the tools, technology, and personalized resources they rely on to better serve their customers, build loyalty, and accelerate revenue growth.” For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SpotMe Blog

JULY 28, 2023

An in-person event platform is the software and tools used to plan, organize, and manage live events. But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet. What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52